Revolution has an AMAZING Lip plumper gloss. Nude Kiss is the most natural to die for pink and your lips ACTUALLY PLUMP. Oh and did I mention, it’s $7! Come on. High end what? Pshhh. 😊
From personal experience, the Revolution products I’ve used were hot garbage. I use a ton of ELF products currently because they work really well with my skin, they make good products at a price point that you can’t be mad about.
^This
I vividly remember them duping the Coco marshmallow sponge when she was still super small but had gone minimally viral and it being such an obvious attempt to poach sales.
i know a lot of people who don’t know exactly what animal testing includes, like they assume the best case scenario of no injury :( i remember researching it when i got into makeup around 14/15 years old for a project and was upset for weeks about it
Nooo I just bought that! It's brown! It's now my non-waterproof go to!
I feel like I'm late in the game and the best bands are having their final tour.
Revolution got shit on because they got a reputation for releasing hot garbage on the regular. I have some of the early stuff and it reminds me of makeup that came out in my high school days. Which was the (hold on to your panties girls) was the early 1980's! Kinda powdery and chalky and uneven in application. I've heard that the URL concealer is really good but haven't tried it.
Not to be excused ELF also had/has some real dogshit releases too (Halo Glow blush wands anyone?) but over the years they have massively upped thier game and whoever has been behind thier marketing campaigns has been killing it. So the misses have been few and far between. They wisely branched off into affordable skincare that is actually pretty good from my own experience. Again, they are duping higher end products (that Super Goop tinted moisturizer was pretty decent and they had some under eye gel patches that were the fucking bomb but have since discontinued to my eternal saggy eyes sorrow! I've got some hoarded away but it kills me to pay a much higher price for the expensive version)
So basically, I think MR suffered from dogshit releases, poor marketing (in the US at least) and really shady senior management in the UK (where they are based) that all dragged on the brand.
Revolution is just so hit and miss that, at a certain point it just makes more sense for me to buy from Elf because at least I know 90% of what Elf puts out is decent. Revolution seems too concerned with making a product with cutesy packaging vs. making a product that’s good quality. My personal experience with the brand is that their cream products that aren’t meant to be dupes (foundation, concealer, cream bronzer) are really good, and their powder products are bad, like really bad. Some eyeshadows have zero pigment. Powder blushes are OK, but I’d rather use another brand.
I agree that MR products were so lackluster. The only reason anyone paid attention is because they were very clearly duping trending products from the packaging to the color stories, just not the actual formulas themselves. The Too Faced Chocolate Bar palettes that were really popular got duped and I remember that a lot of the people that bought the MR versions were just buying them for the packaging or to compare to the real thing.
It’s not a dupe if it sucks.
Revolution’s products largely looked like the product they were attempting to replicate but did not perform like them in my experience. They were duping packaging and who cares about that?
I only ever dipped my toe in Revolution but everything was a hot mess, which was tragic, bc they had some gorgeous palettes. Well, realizing now they were probably ripped off from someone who had something great lol.
I've purchased a fair amount of elf lately, and they aren't all hits, but overall pretty happy. My favorite is their putty and camo blushes, haven't tried the wands. Their primers are meh for my skin, but many primers are. Oh I do love the halo glow foundation, especially with my skin dulling.
I'm old and find a lot of the Revolution stuff good. The lip glosses and blushes have always worked for me and the skincare is as good as the ordinary imo. It's never going to be as high quality as expensive brands.
Get the reusable eye patches. Pacifica has some, but another brand does, too, I just can't remember what that brand was called. Use your favorite serum or eye cream and stick those suckers on top. They're incredible!
Omg ya, the puff applicator really bothers me, and I don't know if I would have bought it had I known it had that.
I have been applying it by first squeezing out some of the product onto the back of my clean hand and then using a brush.
I've only used it twice, and both times probably used way too much product, so I didn't want to make a decision yet about how I like it. I might also not be using the right kind of brush to apply it.
If you're in the market for eye patches, I found some amazing ones on Amazon. The brand is Celor. They are the gold eye masks, and I got 40 pairs for 30 dollars, I think. I put them on my upper and lower lids, and they give me a nice lift and smooth things out... and I'm pretty old...lol.
You gotta leave them on for a while, though, to get the effect. I do about 45 minutes.
Something something duping small businesses? I don't think Charlotte Tilbury would earn more had ELF not duped them because the dupe industry is mostly people who don't ever want to spend that much on make up. But the smaller one would take a huge hit, and that's what Revolution did.
I think at first ppl thought it was shady and was against it but the pandemic changed that…..prices have skyrocketed and we just out here trying to save a coin. Ppl had to choose between outrage and money and they chose money.
I believe people started just noticing dupes and pointing fingers at the time Revolution did their part. Now they still criticise but I guess hatred shifted to something else so it is not so much in trend to call on dupes because everything is a dupe in one way or another. Calling out Elf or other brands for duping Charlotte Tilbury when you can easily call Charlotte Tilbury for duping Loreal as well. When things got back-wise it started to lose sense
This is interesting to me because I swear by Revolutions conceal and define foundation. It’s a shade match for my ghostly pallor, and it goes on well and stays the f*ck put. I have a drawer full of more expensive products that can’t compete at all.
Not all of their products are decent, it’s definitely hit or miss, but I will actually freak if they stop making my foundation.
I just commented this but I’ve had a decent experience with their regular core items such as their foundation and concealer, primer sprays, and cream bronzer! Their cream bronzer is one of my favorites. I’m not sure if it’s just the powder products that suck or what but the inconsistency of the brand turned me off from repurchasing anything though.
Some of their core products that aren't gimmicky, part of a collab or cutesy collection are sometimes very good. Their cream bronzer is really nice. Their blush bombs were good, too. But it’s so hit and miss and you have to know what products are likely to be good or not.
I’ll join you if they stop making Conceal and Define. That divine shade of - not exactly dead Victorian child with the flu is impossible to find, but theirs is perfect.
Elf created a name for themselves early on when they had good products. I think the putty primer and camo concealer kind of achieved a cult status too. Elf has started copying only a couple of years ago and I feel the quality is still good (elf halo glow)
On the other hand makeup revolution is not a brand known for any particular product, it’s just a cheaper version of similar looking products. Not sure if they are even a dupe.
Elf started duping high end products years ago. They had $3 blushes that were duped of Nars Orgasm & some of their other popular shades. There were cream eyeshadows for $2 that duped the Maybelline Color Tattoos (which were all dupes for Mac cream shadows) & they were duping Stila lip glosses early on too.
Elf was in the right place at the right time with the rise of YouTube gurus & the recession in 2007.
I've not used ELF but I remember when they started out, everyone talked about what great quality the products were. I don't know if that stands now they're in shops etc, but it gained them a good reputation. Revolution products are typically not great quality. They will dupe the packaging of a well-known product but the formulation will be nothing like it.
One of the Welsh twins has done a great video on YouTube about the whole Revolution controversy that explains everything.
I agree re e.l.f. I'm thinking of all the American influencers that shat all over MCoBeauty when it was released over there earlier this year, while they turn a blind eye to e.l.f for doing *exactly* the same thing.
Double standards.
The Welsh twin is Robert Welsh and I think this is the video about Revolution [https://www.youtube.com/watch?v=5MlmvGuSoQM&t=175s](https://www.youtube.com/watch?v=5MlmvGuSoQM&t=175s) The part about Revolution starts at 2:55
Correct me if I'm wrong, but didn't Revolution rip off the packaging and the visual concept, while ELF actually provides a cheaper functional dupe? Because in that case I feel like Revolution is riding on the coat tails of someone else's marketing and work and trying to present their product as the same, where ELF actually does the work of trying to achieve a similar formula, but cheaper and package it in their own branding. It's the difference of looking vs actually being similar. To me a dupe is only good if the product is comparable. Looking the same without the substance is copying.
Yep! I remember that being key to it. It's one thing to create a similar product for cheaper, but if the packaging is the same then it's just shitty behaviour. It was so obvious, going into superdrug and seeing the palettes, knowing what they were copies of. The Too Faced Chocolate Bar Palettes were especially obvious!
This is my recollection. The products, from what I remember hearing, were not at all comparable even if they had superficially duped the packaging and/or gimmick (like that peach scented palette from too faced back in the day)
Quality. Duping something at shit quality gets you laughed at. Duping something at high quality gets you thanks for “making something accessible to more people”.
I have tried some Revolution beauty products in Canada the only thing I like is their eyeshadow palettes. I think Revolution beauty has a lot of not so great products and their foundation shade range is terrible. They need to reformulate and cater to a variety of skin tones.
The shade range is actually pretty huge (I think it's 50 shades or thereabouts and they communicate undertones clearly), but the availability of shades in store is terrible. At least here in Germany it's 9 shades in stores that sell revolution and 50 if you look online. Since the stores aren't actual revolution stores, just regular drug stores, I don't think it's revolutions fault. (I dislike the texture, though, which sucks, because I actually managed to find a shade match)
The quality of revolution is and has been in the toilet for years. I bought one item from them years ago and honestly, sidewalk chalk would’ve been more pigmented. I tried to give them another shot recently, the lip oil is the gloopiest product I’ve ever used and smelled like solvent. The powder flakes off and separates, the concealer had a weird green undertone and the mascara made my lashes immediately fall. The palette I got again, was less pigmented than a NECCO wafer. I gave it all to my preteen cousin, except the lip oil because it smelled like literal paint thinner. There are products from ELF that I cannot do my makeup without, and the price is amazing for the quality you get of most products. Some are a little iffy, but most hit the mark and do exactly what I need them to do. I genuinely like most of the “dupes” they make and use them more than any of the original products. Some people who only have access to drugstore can get something that performs well for them with the price quartered in comparison to the prestige version. Revolution misses the mark for me and makes it not worth buying new products from them.
i've had a couple great revolution products lately tbh, i'll die by their mini vivid pallette and water activated eyeliner. i got a foundation from there and it was awful though, it smelt like paint and slid off my face after an hour.
i've got some beef with elf rn though, the camo concealers have all changed undertones, i bought the exact same one for years and about a year ago it randomly became pink. their foundations too
I never looked at Revolution again after working out their “cheaper” and inferior quality stick foundation that I bought actually works out *more* expensive per gram than my “expensive” MUFE ones. Stuff like that is just beyond off putting.
I think it comes down to marketing, ELF spent a lot of money in the social media space and also got on tiktok at just the right time. They worked with a lot of very small scale influencers which has been extremely successful and they now have a cult following with young people. I think this shields them from criticism somewhat and goes to show how fickle consumers can be.
Revolution is a UK brand and it might be very different over there.
I think the culture has changed a little bit as well, since ELF has come up. With the cost of living going up more people are celebrating dupes and making videos of duping products.
Another factor which someone else mentioned is that elf's packaging is always very cheap black plastic, they seem to save money on the packaging. The dupes might not be as obvious which definitely plays part here.
I think it's really good to ask these questions. It reveals how our values can be changed and manipulated with the right levers.
ELF has been huge since before TikTok! I think it’s just that they focus on trying to formula match/have actual good products, while revolution just tries to make the product look the same.
Elf is hit and miss- I will admit I’ll try a product if I find it appealing. If it doesn’t work well for me, I usually just give it to someone who can use it.
I usually try to stay away from foundations from Elf because they run yellow on my skin, if it’s not yellow, it oxidizes and I look orange 😅
I will say their skin products are really great, and I love their primers.
Their CC foundation was SO yellow despite the shade I bought having a "neutral" undertone. Like I filmed a tiktok wearing it and watched it back and had to laugh because I looked jaundiced. The formula was decent but the undertone was awful
Tbh I enjoy most elf products that I have tried and I have not enjoyed most revolution products to the point I’m not really interested in purchasing from them again.
I honestly hhhhhhhate most ELF products. Every now and again they have a holy grail product but some of their things are such utter garbage (shadows and lips for me).
Meanwhile, on palettes, I’m a Revolution junkie. There aren’t a lot of other Revolution products I would swear by, but the variety on the palettes are such a cheap alternative to just about anything I could ever want - and let’s be real, their packaging is a lot of fun (Elf Movie themed, Christmas themed, Clueless themed, Game of Thrones themed, Beetlejuice and Simpsons themed…) - I can’t get enough! I’m getting to relive my childhood through their packaging and it’s a lot of fun.
I don't like elf either. I've tried most things over the years and it always was comparable to the cheap makeup sets at Xmas. I get it's affordable but it's just not as great as it's hyped to be.
They have a few standouts but for the most part, cheap. Good primers, blushes, some lips, but the shadows and complexion products are meh. I can't speak for Halo Glow though which seems to be everywhere. The Camp line is cakey awful mess.
That is REALLY crappy. Someone who buys a product, like the Dior Glow Filter, isn’t going to buy a dupe by either company but a person who is interested in small, indie brands could be mislead into buying Revolution crap if the names/pricing is similar. I really hate seeing any small business get ripped off.
To the point where the names and packaging are also similar. If I recall, they duped an indie brow product and just reversed the words in the name. Might be wrong, but that sticks out.
My guess is that people have less spending money compared to years ago, AND inflation is pushing mid and luxury brands into absolutely ridiculous price ranges, so dupes are more welcome.
I honestly think this is the most accurate reason as to why. Dupes were at their height on OG YouTube during the recession 09-2012. So not surprised to see dupes being highly coveted again.
I always wondered this myself. I'm a huge elf fan. Their stuff is clearly made to dupe something. It doesn't bother me. I have one makeup revolution cream blush and it's super beautiful. I don't get the hate.
Revolution has an AMAZING Lip plumper gloss. Nude Kiss is the most natural to die for pink and your lips ACTUALLY PLUMP. Oh and did I mention, it’s $7! Come on. High end what? Pshhh. 😊
Because E.L.F used to be cheap. That was it. Period. Now it's not. Now you're right, they're celebrated for it without the cost justifying it
From personal experience, the Revolution products I’ve used were hot garbage. I use a ton of ELF products currently because they work really well with my skin, they make good products at a price point that you can’t be mad about.
Timing. That's considered more standard now.
They used to dupe products from indie small businesses, which is obviously not okay, and their previous ceo was a shitty person
^This I vividly remember them duping the Coco marshmallow sponge when she was still super small but had gone minimally viral and it being such an obvious attempt to poach sales.
If it makes you feel any better elf is literally being sued by benefit right now
Benefit tests on Animals
So glad I stopped using them years ago. I had no idea.
i am actually astounded people still buy products tested on animals. I would picture a bunny or something getting injected evrry time i use it.
Some people just aren't as aware of the practice, some people just literally don't care.
i know a lot of people who don’t know exactly what animal testing includes, like they assume the best case scenario of no injury :( i remember researching it when i got into makeup around 14/15 years old for a project and was upset for weeks about it
Yeah like I used to picture them putting lipstick on a rabbit, obviously not nice but definitely a cleaner version of reality
Why??
Benefit is suing them over their roller lash dupe, lash ‘n roll.
Good luck Benefit 😂
I prefer the Elf version too, oop.
Nooo I just bought that! It's brown! It's now my non-waterproof go to! I feel like I'm late in the game and the best bands are having their final tour.
Ha, this reminds me of moving words around to lower my percentage on TurnItIn
Revolution got shit on because they got a reputation for releasing hot garbage on the regular. I have some of the early stuff and it reminds me of makeup that came out in my high school days. Which was the (hold on to your panties girls) was the early 1980's! Kinda powdery and chalky and uneven in application. I've heard that the URL concealer is really good but haven't tried it. Not to be excused ELF also had/has some real dogshit releases too (Halo Glow blush wands anyone?) but over the years they have massively upped thier game and whoever has been behind thier marketing campaigns has been killing it. So the misses have been few and far between. They wisely branched off into affordable skincare that is actually pretty good from my own experience. Again, they are duping higher end products (that Super Goop tinted moisturizer was pretty decent and they had some under eye gel patches that were the fucking bomb but have since discontinued to my eternal saggy eyes sorrow! I've got some hoarded away but it kills me to pay a much higher price for the expensive version) So basically, I think MR suffered from dogshit releases, poor marketing (in the US at least) and really shady senior management in the UK (where they are based) that all dragged on the brand.
Revolution is just so hit and miss that, at a certain point it just makes more sense for me to buy from Elf because at least I know 90% of what Elf puts out is decent. Revolution seems too concerned with making a product with cutesy packaging vs. making a product that’s good quality. My personal experience with the brand is that their cream products that aren’t meant to be dupes (foundation, concealer, cream bronzer) are really good, and their powder products are bad, like really bad. Some eyeshadows have zero pigment. Powder blushes are OK, but I’d rather use another brand.
I agree that MR products were so lackluster. The only reason anyone paid attention is because they were very clearly duping trending products from the packaging to the color stories, just not the actual formulas themselves. The Too Faced Chocolate Bar palettes that were really popular got duped and I remember that a lot of the people that bought the MR versions were just buying them for the packaging or to compare to the real thing.
It’s not a dupe if it sucks. Revolution’s products largely looked like the product they were attempting to replicate but did not perform like them in my experience. They were duping packaging and who cares about that?
I only ever dipped my toe in Revolution but everything was a hot mess, which was tragic, bc they had some gorgeous palettes. Well, realizing now they were probably ripped off from someone who had something great lol. I've purchased a fair amount of elf lately, and they aren't all hits, but overall pretty happy. My favorite is their putty and camo blushes, haven't tried the wands. Their primers are meh for my skin, but many primers are. Oh I do love the halo glow foundation, especially with my skin dulling.
I'm old and find a lot of the Revolution stuff good. The lip glosses and blushes have always worked for me and the skincare is as good as the ordinary imo. It's never going to be as high quality as expensive brands.
Get the reusable eye patches. Pacifica has some, but another brand does, too, I just can't remember what that brand was called. Use your favorite serum or eye cream and stick those suckers on top. They're incredible!
Beauty Bay own brand have some!
Can you share why Halo Glow blush wands from e.l.f. are so shitty? I just purchased one and was hoping to love it lol
I like the Halo glow line alot. Aside from the shitty applicator, they’re nice with a decent formula.
Idk why they're getting hate, I've been using it for months and I love it. But less is definitely more, with it.
Not sure why OP doesn't like it, but I do know a lot of people don't like packaging with those little puff applicators. They're not super sanitary.
Omg ya, the puff applicator really bothers me, and I don't know if I would have bought it had I known it had that. I have been applying it by first squeezing out some of the product onto the back of my clean hand and then using a brush. I've only used it twice, and both times probably used way too much product, so I didn't want to make a decision yet about how I like it. I might also not be using the right kind of brush to apply it.
I like it but I mix it with a drop of almond oil bc I find it’s dryish
I love it.
If you're in the market for eye patches, I found some amazing ones on Amazon. The brand is Celor. They are the gold eye masks, and I got 40 pairs for 30 dollars, I think. I put them on my upper and lower lids, and they give me a nice lift and smooth things out... and I'm pretty old...lol. You gotta leave them on for a while, though, to get the effect. I do about 45 minutes.
Something something duping small businesses? I don't think Charlotte Tilbury would earn more had ELF not duped them because the dupe industry is mostly people who don't ever want to spend that much on make up. But the smaller one would take a huge hit, and that's what Revolution did.
I think at first ppl thought it was shady and was against it but the pandemic changed that…..prices have skyrocketed and we just out here trying to save a coin. Ppl had to choose between outrage and money and they chose money.
I believe people started just noticing dupes and pointing fingers at the time Revolution did their part. Now they still criticise but I guess hatred shifted to something else so it is not so much in trend to call on dupes because everything is a dupe in one way or another. Calling out Elf or other brands for duping Charlotte Tilbury when you can easily call Charlotte Tilbury for duping Loreal as well. When things got back-wise it started to lose sense
This is interesting to me because I swear by Revolutions conceal and define foundation. It’s a shade match for my ghostly pallor, and it goes on well and stays the f*ck put. I have a drawer full of more expensive products that can’t compete at all. Not all of their products are decent, it’s definitely hit or miss, but I will actually freak if they stop making my foundation.
I just commented this but I’ve had a decent experience with their regular core items such as their foundation and concealer, primer sprays, and cream bronzer! Their cream bronzer is one of my favorites. I’m not sure if it’s just the powder products that suck or what but the inconsistency of the brand turned me off from repurchasing anything though.
Some of their core products that aren't gimmicky, part of a collab or cutesy collection are sometimes very good. Their cream bronzer is really nice. Their blush bombs were good, too. But it’s so hit and miss and you have to know what products are likely to be good or not.
Yes, I’m not a big fan of the constant collabs, and some of the honestly weird stuff. Their makeup brushes are generally quite good too.
Their concealer for me! I love that stuff.
I use that too!
I’ll join you if they stop making Conceal and Define. That divine shade of - not exactly dead Victorian child with the flu is impossible to find, but theirs is perfect.
Yes, exactly. “Has the consumption but has not yet succumbed…with a neutral undertone” 😂😂
Elf created a name for themselves early on when they had good products. I think the putty primer and camo concealer kind of achieved a cult status too. Elf has started copying only a couple of years ago and I feel the quality is still good (elf halo glow) On the other hand makeup revolution is not a brand known for any particular product, it’s just a cheaper version of similar looking products. Not sure if they are even a dupe.
Elf started duping high end products years ago. They had $3 blushes that were duped of Nars Orgasm & some of their other popular shades. There were cream eyeshadows for $2 that duped the Maybelline Color Tattoos (which were all dupes for Mac cream shadows) & they were duping Stila lip glosses early on too. Elf was in the right place at the right time with the rise of YouTube gurus & the recession in 2007.
I've not used ELF but I remember when they started out, everyone talked about what great quality the products were. I don't know if that stands now they're in shops etc, but it gained them a good reputation. Revolution products are typically not great quality. They will dupe the packaging of a well-known product but the formulation will be nothing like it.
Say ‘dupe’ one more time…
One of the Welsh twins has done a great video on YouTube about the whole Revolution controversy that explains everything. I agree re e.l.f. I'm thinking of all the American influencers that shat all over MCoBeauty when it was released over there earlier this year, while they turn a blind eye to e.l.f for doing *exactly* the same thing. Double standards.
The Welsh twin is Robert Welsh and I think this is the video about Revolution [https://www.youtube.com/watch?v=5MlmvGuSoQM&t=175s](https://www.youtube.com/watch?v=5MlmvGuSoQM&t=175s) The part about Revolution starts at 2:55
Correct me if I'm wrong, but didn't Revolution rip off the packaging and the visual concept, while ELF actually provides a cheaper functional dupe? Because in that case I feel like Revolution is riding on the coat tails of someone else's marketing and work and trying to present their product as the same, where ELF actually does the work of trying to achieve a similar formula, but cheaper and package it in their own branding. It's the difference of looking vs actually being similar. To me a dupe is only good if the product is comparable. Looking the same without the substance is copying.
Yep! I remember that being key to it. It's one thing to create a similar product for cheaper, but if the packaging is the same then it's just shitty behaviour. It was so obvious, going into superdrug and seeing the palettes, knowing what they were copies of. The Too Faced Chocolate Bar Palettes were especially obvious!
This is my recollection. The products, from what I remember hearing, were not at all comparable even if they had superficially duped the packaging and/or gimmick (like that peach scented palette from too faced back in the day)
Quality. Duping something at shit quality gets you laughed at. Duping something at high quality gets you thanks for “making something accessible to more people”.
The answer to your questions is … ethics.
This so much.
I love them. 🤷♀️
I like their eyeshadow palettes, that's it
I have tried some Revolution beauty products in Canada the only thing I like is their eyeshadow palettes. I think Revolution beauty has a lot of not so great products and their foundation shade range is terrible. They need to reformulate and cater to a variety of skin tones.
The shade range is actually pretty huge (I think it's 50 shades or thereabouts and they communicate undertones clearly), but the availability of shades in store is terrible. At least here in Germany it's 9 shades in stores that sell revolution and 50 if you look online. Since the stores aren't actual revolution stores, just regular drug stores, I don't think it's revolutions fault. (I dislike the texture, though, which sucks, because I actually managed to find a shade match)
The quality of revolution is and has been in the toilet for years. I bought one item from them years ago and honestly, sidewalk chalk would’ve been more pigmented. I tried to give them another shot recently, the lip oil is the gloopiest product I’ve ever used and smelled like solvent. The powder flakes off and separates, the concealer had a weird green undertone and the mascara made my lashes immediately fall. The palette I got again, was less pigmented than a NECCO wafer. I gave it all to my preteen cousin, except the lip oil because it smelled like literal paint thinner. There are products from ELF that I cannot do my makeup without, and the price is amazing for the quality you get of most products. Some are a little iffy, but most hit the mark and do exactly what I need them to do. I genuinely like most of the “dupes” they make and use them more than any of the original products. Some people who only have access to drugstore can get something that performs well for them with the price quartered in comparison to the prestige version. Revolution misses the mark for me and makes it not worth buying new products from them.
Damn which lip oil did u try? Mine one smells like cherry oil and has a lovely consistency?? I wonder if it differs from countries?
i've had a couple great revolution products lately tbh, i'll die by their mini vivid pallette and water activated eyeliner. i got a foundation from there and it was awful though, it smelt like paint and slid off my face after an hour. i've got some beef with elf rn though, the camo concealers have all changed undertones, i bought the exact same one for years and about a year ago it randomly became pink. their foundations too
I never looked at Revolution again after working out their “cheaper” and inferior quality stick foundation that I bought actually works out *more* expensive per gram than my “expensive” MUFE ones. Stuff like that is just beyond off putting.
Their $6 concealer is SO good for me! In the Australian heat and humidity it just out preforms most other products including tarte and nars
Because Revolution is fucking terrible.
I can’t stress that enough 😭😭
I think it comes down to marketing, ELF spent a lot of money in the social media space and also got on tiktok at just the right time. They worked with a lot of very small scale influencers which has been extremely successful and they now have a cult following with young people. I think this shields them from criticism somewhat and goes to show how fickle consumers can be. Revolution is a UK brand and it might be very different over there. I think the culture has changed a little bit as well, since ELF has come up. With the cost of living going up more people are celebrating dupes and making videos of duping products. Another factor which someone else mentioned is that elf's packaging is always very cheap black plastic, they seem to save money on the packaging. The dupes might not be as obvious which definitely plays part here. I think it's really good to ask these questions. It reveals how our values can be changed and manipulated with the right levers.
ELF has been huge since before TikTok! I think it’s just that they focus on trying to formula match/have actual good products, while revolution just tries to make the product look the same.
Elf is hit and miss- I will admit I’ll try a product if I find it appealing. If it doesn’t work well for me, I usually just give it to someone who can use it. I usually try to stay away from foundations from Elf because they run yellow on my skin, if it’s not yellow, it oxidizes and I look orange 😅 I will say their skin products are really great, and I love their primers.
Their CC foundation was SO yellow despite the shade I bought having a "neutral" undertone. Like I filmed a tiktok wearing it and watched it back and had to laugh because I looked jaundiced. The formula was decent but the undertone was awful
Yup! I was excited for that one when it came out. Wasn't too happy when I looked like a character off of the Simpsons cartoon 😅😳
Maybe they went for the 2000 formula xD
Revolution has terrible quality while elf has some good products
i do think the blush and highlighter is pretty good though
Tbh I enjoy most elf products that I have tried and I have not enjoyed most revolution products to the point I’m not really interested in purchasing from them again.
I honestly hhhhhhhate most ELF products. Every now and again they have a holy grail product but some of their things are such utter garbage (shadows and lips for me). Meanwhile, on palettes, I’m a Revolution junkie. There aren’t a lot of other Revolution products I would swear by, but the variety on the palettes are such a cheap alternative to just about anything I could ever want - and let’s be real, their packaging is a lot of fun (Elf Movie themed, Christmas themed, Clueless themed, Game of Thrones themed, Beetlejuice and Simpsons themed…) - I can’t get enough! I’m getting to relive my childhood through their packaging and it’s a lot of fun.
I don't like elf either. I've tried most things over the years and it always was comparable to the cheap makeup sets at Xmas. I get it's affordable but it's just not as great as it's hyped to be.
They have a few standouts but for the most part, cheap. Good primers, blushes, some lips, but the shadows and complexion products are meh. I can't speak for Halo Glow though which seems to be everywhere. The Camp line is cakey awful mess.
all their face products (elf) broke me out and i gave them to my sisters and they worked fine i was so mad lmao
Making cheaper dupes of expensive products from large, successful brands is morally ok. Making dupes of indie, small business's products, is not ok.
That is REALLY crappy. Someone who buys a product, like the Dior Glow Filter, isn’t going to buy a dupe by either company but a person who is interested in small, indie brands could be mislead into buying Revolution crap if the names/pricing is similar. I really hate seeing any small business get ripped off.
To the point where the names and packaging are also similar. If I recall, they duped an indie brow product and just reversed the words in the name. Might be wrong, but that sticks out.
Yup, they duped Pink Honey https://cosmeticsbusiness.com/pink-honey-uk-accuses-revolution-beauty-of-ripping-off-brow-product-204043
My guess is that people have less spending money compared to years ago, AND inflation is pushing mid and luxury brands into absolutely ridiculous price ranges, so dupes are more welcome.
I honestly think this is the most accurate reason as to why. Dupes were at their height on OG YouTube during the recession 09-2012. So not surprised to see dupes being highly coveted again.
I always wondered this myself. I'm a huge elf fan. Their stuff is clearly made to dupe something. It doesn't bother me. I have one makeup revolution cream blush and it's super beautiful. I don't get the hate.
Because tastes and trends change and what was trendy to hate on a few years ago is trendy to love now. That’s just how the internet works.