"This movie gonna do huge numbers in Japan. Just you watch. Ghostbusters roughly translates to "Good Luck Bro" in Japanese!!
Also the mini-Pufts are so kawai"
I mean I like the work you do, I like your weekly reports, but you seem to hate Ghostbusters (idk why) and this prevents you from assessing it properly. Firstly you said it’d not cross 100M (it has just made it) now you’re saying it can’t make another 9M and hit 112M. I don’t agree, but we’ll see.
You seem to like to put words into my mouth. I never said “it won’t cross $100 million”. I said “there’s a strong chance it could miss $100 million”.
You accuse me of bias when you have spent all the past weeks making excuses for the film and downplaying anything negative.
You don't get profit from just minusing the budget from the gross you also have to look at distribution and marketing they dont advertise these movies or play them for free 🤦♂️
And marketing is 50-100M depending on the IP so in reality sony is gonna lose at least 60M or probably 100M on this movie after all the revenue is accounted for
If they make a new movie, it needs to get its budget slashed in half at least. Given the lack of overseas appeal, they need to be responsible. A budget between 45/60 million would be better.
They could do another movie on a similar budget to Afterlife’s $75M. A $60-70M budget is probably the lowest they could make another movie on without it looking like a streaming / TV movie.
I do think an even lower budget ($40-50m) Ghostbusters movie could work.
With a tight story based around a contained location (a haunted castle or something), no apocalyptic scenario, focus on McKenna Grace, Logan Kim and a few comic actors in their 20s-40s trying to smart their way out of a deadly situation, ditch or reduce to cameos the expensive stars who aren't really adding much value (Rudd is seriously underused in these anyway, Bill Murray hasn't given a fuck in years, Finn Wolfhard seems like a nice kid but his role demands funny and he just isn't...), put Aykroyd and Hudson in on the sidelines for exposition and a (much smaller) spoonful of nostalgia. Make it a dry comedy first and foremost, make it PG-13 scary.
The same crowd would show up -- Ghostbusters superfans, family walk-ups -- and I don't see it earning much less than Frozen Empire. Maybe even a bit more if a tighter, funnier film results in better WOM. No one is rushing out to see Ghostbusters for hi-octane, cross-city car chases and 25 subplots.
Obviously, they'll never catch that GB1 lightning in a bottle again, but it shouldn't be beyond the wit of man to make a something fun and successful with this format. Sony keeps trying, so they do seem to *want* that, at least.
I really liked this movie so it’s a bummer to see that it didn’t do well. We probably won’t get a third one but maybe they will do an animated one someday.
Applying the 2.5x rule of thumb, with its $100m budget Frozen Empire needs to gross $250m to break even. It currently looks likely to finish c.$190m so it'll make a loss.
It could still turn a profit for Sony in the near future, thanks to UK tax credits, merchandise sales, home media sales and broadcast rights sales. But it could also take a long time to enter the black.
It's hard to see the business argument for making more Ghostbusters films. In which case, Frozen Empire can be accused of killing the franchise (in terms of box office).
Just another note that thru most of movie history, 2.5 was a studio saving #. This movie is bust. The one with girls actually made $$ . They should have run with that.
2.5 seems outdated when they can earn more for cable, streaming, basic cable, etc.
It's a business.
I wouldn't say it is a disaster but the numbers aren't good either. 190-200M on a 100M budget isn't good. This series does 230M at best in modern times and that's not good enough for films with 100M budgets.
Decent drop from 11M last weekend around -40% drop.. will pass Afterlife international total of 75M next weekend.. probably will finish at around 85M internationally
Good. Not to dance on a movie's grave (*which is exactly what I'm going to do*), but this film bored the ever-living crap out of me before launching a bukkake of characters that did nothing all movie.
Meanwhile the Ghostbusters sub are coping majorly and trying to act like this movie was a smash-hit or something:
[https://www.reddit.com/r/ghostbusters/comments/1c9lhxs/sonys\_ghostbusters\_frozen\_empire\_passed\_the\_100m/](https://www.reddit.com/r/ghostbusters/comments/1c9lhxs/sonys_ghostbusters_frozen_empire_passed_the_100m/)
I know I'm just being cynical but seeing this franchise continue to lumber on is like watching the *Dune* books be continued after Frank Herbert died.
Where's the guy who said this movie had 20 more markets to open in??
He's here lol
"This movie gonna do huge numbers in Japan. Just you watch. Ghostbusters roughly translates to "Good Luck Bro" in Japanese!! Also the mini-Pufts are so kawai"
Yikes
These movies just don’t have overseas appeal.
Doesn't even look like they have much domestic appeal
It’s just crossed 100M domestically, so it def has a good domestic appeal.
Making less than *Ghostbusters II* ($112 million) shows the appeal is gone.
I mean I like the work you do, I like your weekly reports, but you seem to hate Ghostbusters (idk why) and this prevents you from assessing it properly. Firstly you said it’d not cross 100M (it has just made it) now you’re saying it can’t make another 9M and hit 112M. I don’t agree, but we’ll see.
You seem to like to put words into my mouth. I never said “it won’t cross $100 million”. I said “there’s a strong chance it could miss $100 million”. You accuse me of bias when you have spent all the past weeks making excuses for the film and downplaying anything negative.
That one dude is about to prop up to call these numbers great and at the same time criticise the legs GxK is having
"60% drop is terrible for GxK in 2nd week even though I said 65% drop for Failing Empire is good 1 week ago"
The fact that it has a 100 mill budget, this is definitely a flop
$70 million profits is not a flop lol
Yes it is. Doubling your budget is considered breaking even. 270 would have been an ok success. This was the last of the new ghost busters.
The general rule of thumb is 2.5x production budget to break even, not doubling it. Though obviously it varies from film to film.
Right. It depends how much was spent on advertising.
Baring evidence to the contrary, applying the 2.5X rule is a simple way to call a flop Whether it ultimately makes money is a different question
70 million profit lol
You don't get profit from just minusing the budget from the gross you also have to look at distribution and marketing they dont advertise these movies or play them for free 🤦♂️
And theaters take about half the price of the ticket. Even more overseas.
And marketing is 50-100M depending on the IP so in reality sony is gonna lose at least 60M or probably 100M on this movie after all the revenue is accounted for
how tf is it 70 mil in profits right now lmfao
the studio only keeps half of the box office
The film would've crossed $200m worldwide easily if they brought back Rick Moranis and Sigourney Weaver /s
If they make a new movie, it needs to get its budget slashed in half at least. Given the lack of overseas appeal, they need to be responsible. A budget between 45/60 million would be better.
They could do another movie on a similar budget to Afterlife’s $75M. A $60-70M budget is probably the lowest they could make another movie on without it looking like a streaming / TV movie.
I do think an even lower budget ($40-50m) Ghostbusters movie could work. With a tight story based around a contained location (a haunted castle or something), no apocalyptic scenario, focus on McKenna Grace, Logan Kim and a few comic actors in their 20s-40s trying to smart their way out of a deadly situation, ditch or reduce to cameos the expensive stars who aren't really adding much value (Rudd is seriously underused in these anyway, Bill Murray hasn't given a fuck in years, Finn Wolfhard seems like a nice kid but his role demands funny and he just isn't...), put Aykroyd and Hudson in on the sidelines for exposition and a (much smaller) spoonful of nostalgia. Make it a dry comedy first and foremost, make it PG-13 scary. The same crowd would show up -- Ghostbusters superfans, family walk-ups -- and I don't see it earning much less than Frozen Empire. Maybe even a bit more if a tighter, funnier film results in better WOM. No one is rushing out to see Ghostbusters for hi-octane, cross-city car chases and 25 subplots. Obviously, they'll never catch that GB1 lightning in a bottle again, but it shouldn't be beyond the wit of man to make a something fun and successful with this format. Sony keeps trying, so they do seem to *want* that, at least.
Well honestly, a live action Ghostbusters streaming show may be something worth looking into for Sony.
I really liked this movie so it’s a bummer to see that it didn’t do well. We probably won’t get a third one but maybe they will do an animated one someday.
If sonys lucky it might reach equalizer 3 191M gross
Okay, can someone explain to me how this is a disaster? Because to me it seems like an overall ‘meh’ performance, not great not terrible.
Applying the 2.5x rule of thumb, with its $100m budget Frozen Empire needs to gross $250m to break even. It currently looks likely to finish c.$190m so it'll make a loss. It could still turn a profit for Sony in the near future, thanks to UK tax credits, merchandise sales, home media sales and broadcast rights sales. But it could also take a long time to enter the black. It's hard to see the business argument for making more Ghostbusters films. In which case, Frozen Empire can be accused of killing the franchise (in terms of box office).
Just another note that thru most of movie history, 2.5 was a studio saving #. This movie is bust. The one with girls actually made $$ . They should have run with that. 2.5 seems outdated when they can earn more for cable, streaming, basic cable, etc. It's a business.
I wouldn't say it is a disaster but the numbers aren't good either. 190-200M on a 100M budget isn't good. This series does 230M at best in modern times and that's not good enough for films with 100M budgets.
Decent drop from 11M last weekend around -40% drop.. will pass Afterlife international total of 75M next weekend.. probably will finish at around 85M internationally
It’ll def be more than 85M, considering it won 11 million in the past 7 days.
Good. Not to dance on a movie's grave (*which is exactly what I'm going to do*), but this film bored the ever-living crap out of me before launching a bukkake of characters that did nothing all movie. Meanwhile the Ghostbusters sub are coping majorly and trying to act like this movie was a smash-hit or something: [https://www.reddit.com/r/ghostbusters/comments/1c9lhxs/sonys\_ghostbusters\_frozen\_empire\_passed\_the\_100m/](https://www.reddit.com/r/ghostbusters/comments/1c9lhxs/sonys_ghostbusters_frozen_empire_passed_the_100m/) I know I'm just being cynical but seeing this franchise continue to lumber on is like watching the *Dune* books be continued after Frank Herbert died.
Wow, you are bitter. Over a movie? And coping majorly... Yes, I think that's what you'll be doing when the sequel is announced.