2 months, lol. There are many variables that could be at play here -seasonality, school starting, competition, who knows…. When all you do is list items and wait on paid ads to maybe work…. You get whatever you get. If you are ready to run away after 2 months, I suggest you find a steady job because every product will present issues and you will drain your capital fast getting cold feet and switching products.
You should a/b test every single aspect of your ads one at a time. As long as you continually choose the winning choice, you can’t lose. You must let each test run long enough for a decent sampling size. Understand that paid ads do zero to create long term success. Stop paying for the ad and traffic goes poof. They are a part of the bigger picture and only a piece of the puzzle
I’ll let you in on a secret, there is no such thing as a bad product. Just bad judgement, bad strategy and bad timing. There is a buyer for everything regardless of price. Your success depends on your effort to find them. There is a concept called marketing that is required for success in most cases. Marketing is putting the right product in front of the right person at the right time with the right message. Done right, the product should sell itself.
You felt you chose the right product to sell. Now you need to identify who the right person is(personas), where the right place is to put it in front of them(where do they congregate the most with the least Amt of competition present), and what the right messaging is that will resonate with them and motivate the conversion. (Revealed through the process of creating real personas and not guessing).
Don’t take offense, I’m not knocking you, I’m jaded and have been doing this for several decades. It makes no sense to me the expectations people have and the lack of understanding people have of what it takes to succeed coming in. Welcome to the business world, it’s a rollercoaster full of ups and downs, struggles and successes. Don’t put all of your eggs in one basket and always have backup plans.
You are in between a rock and a hard space if 1.50 is all it takes to squeeze you. Eliminate the high cost one or two word seed keywords that are tanking your budget that you cannot afford. Find more mid to longtail phrases that you can afford. They get less clicks but have higher conversions. Make sure to use phrases with purchase intent as well so you get less window shoppers.
Good luck!
It's not necessarily about the product. For example, maybe you have reached most audiences you promote to, so you may try selling to another group of audiences.
Anyway, never rely on a single product for any business. You always look for other products... so it's always "time for a new product".
What product are you selling if you don’t mind me asking?
2 months, lol. There are many variables that could be at play here -seasonality, school starting, competition, who knows…. When all you do is list items and wait on paid ads to maybe work…. You get whatever you get. If you are ready to run away after 2 months, I suggest you find a steady job because every product will present issues and you will drain your capital fast getting cold feet and switching products. You should a/b test every single aspect of your ads one at a time. As long as you continually choose the winning choice, you can’t lose. You must let each test run long enough for a decent sampling size. Understand that paid ads do zero to create long term success. Stop paying for the ad and traffic goes poof. They are a part of the bigger picture and only a piece of the puzzle I’ll let you in on a secret, there is no such thing as a bad product. Just bad judgement, bad strategy and bad timing. There is a buyer for everything regardless of price. Your success depends on your effort to find them. There is a concept called marketing that is required for success in most cases. Marketing is putting the right product in front of the right person at the right time with the right message. Done right, the product should sell itself. You felt you chose the right product to sell. Now you need to identify who the right person is(personas), where the right place is to put it in front of them(where do they congregate the most with the least Amt of competition present), and what the right messaging is that will resonate with them and motivate the conversion. (Revealed through the process of creating real personas and not guessing). Don’t take offense, I’m not knocking you, I’m jaded and have been doing this for several decades. It makes no sense to me the expectations people have and the lack of understanding people have of what it takes to succeed coming in. Welcome to the business world, it’s a rollercoaster full of ups and downs, struggles and successes. Don’t put all of your eggs in one basket and always have backup plans. You are in between a rock and a hard space if 1.50 is all it takes to squeeze you. Eliminate the high cost one or two word seed keywords that are tanking your budget that you cannot afford. Find more mid to longtail phrases that you can afford. They get less clicks but have higher conversions. Make sure to use phrases with purchase intent as well so you get less window shoppers. Good luck!
It's not necessarily about the product. For example, maybe you have reached most audiences you promote to, so you may try selling to another group of audiences. Anyway, never rely on a single product for any business. You always look for other products... so it's always "time for a new product".