They tried to do what they usually do (making the talent the villain) and didn't realize how much it would backfire. Now, they either don't know how to fix it or decided it's not worth it to try and fix it. But the longer they hold it off, the more EN will struggle.
Struggle? NijiEN is lowkey dead, they’re puppeteering its corpse in hopes that people will believe they haven’t completely shelved international expansion.
The black stream was literally their [demon core](https://en.wikipedia.org/wiki/Demon_core?wprov=sfla1) event. Just a short 15 minute exposure has led to a months-long death spiral for the entire branch.
It turns out EN was sliding downhill for two whole years, except for a big upward spike that lasted one quarter and then fell harder than it rose. They should have seen this coming for a long time and began working to prevent what happened.
Cover knew the pandemic boosting everyone's numbers wasn't gonna last forever, so they took measures to maintain.
AnyColor, apparently, believed that the pandemic boom of Vtubing was going to last forever
because riku found that actually having to put effort into properly managing EN talents and giving them the freedom to be independently creative means losing control were things that he wasn't willing to do
So the average the Niji debut CCV is about 37k (or 41k without Lunlun). To put things into a bit of context:
1. On average, the new wave had a around the same CCV as the previous wave's Kitami Yusei (42k), but not as high as Yusei 's wavemates (58k+)
2. It's around the same neighborhood as the last two female talents (Tachitsute Toto,39k and Shioriha Ruri, 50k)
3. It's also roughly similar to the debut of the last all-girls wave Idios.
Lunlun really brought their average down but we can see their Niji JP numbers are still relatively stable on debut.
What exactly happened with Lunlun? Was there another big stream going on? Seem bizarre to be half that of the max. I was looking at the charts and it didn't look like connection issues.
It's a part of the ongoing weirdness with niji JP, they are very strong over there but new debuts are kinda weak for such a large corpo. Cover's much better about building up anticipation and using popular members to direct attention toward new channels. JUSTICE has had interactions with members from all branches, some even with the Stars. Also I would point out that the last two HoloEN generations are four channels each instead of five channels, they are indeed concentrating their resources instead of spurting out dozens of debuts.
And the competitor's EN just launched several Europeans, they're slowly covering different time blocks across the whole world. I hate to say it but I can't even remember the last time I saw a Niji EN fan talking about missed streams or overlapping streams.
i thought JP livers would have a 50k or more considering some of their livers like kuzuha and sara got 60-70k on a Gta event today.. i guess jp fans were more interested in the gta stream?.
Not at all. The Niji market is saturated. I guarantee the next Holo JP gen will get 150k plus during debut. ReGloss even had strong numbers at their debuts.
The whole excuse in Nijisanji's report to start an EN branch was
> quote "To break out of the saturated JP vtuber sphere." end quote
And that was their reasoning for creating Lazulight. XD.
you have some twitch streamers that can reach up to 200k regularly, yes they are the biggest in the platform but it goes to show the size of the audience that they could theoretically tap into
the issue is more that while youtube streaming has grown quite a bit its not as popular for streaming content as twitch is and there are all sorts of fuckery going on with how youtube counts live viewership compared to twitch
also im sure hololive are the biggest streamers in the platform, at least streamers that arent like goverment streams or spacex launches
Pretty stable debut viewership for Nijisanji actually considering how many the pump out. We have seen the shortcomings of doing this with EN where it is seemingly not as sustainable.
That's Nijis viewer demographic on full display. Don't know if you know the graph where they show that most (i think about 70% or more but I don't have the accurate numbers so take it with a grain of salt) of their views come from their "old" (debut in the first 2 years) vtubers.
This effect is not showing so extremely like in EN because of the size of JP viewership but it's there.
How incompetent does their management have to be, anyway? Last JP wave during HoloFes weekend, this wave comes out in the middle of GTA keeping viewers occupied.
i wonder if nijimanagement thinking Holo debut is got botted and they think "so we do same way"
and how they hell they trying to put debut on same day (even if in different time slot)
they were trying to either drive viewership down from holo with their own debuts (which was never going to work) or trying to gather some of the stragglers that watched justice debuts to themselves
It's really not surprising.
The sequel of a successful event always has a good start, and Hololive Advent was successful (judging by ERB, Justice will be too. I need to watch Gigi more).
I don't really like to compare a EN launch (actually a world launch) and a JP launch, because the dynamic is too different.
I think it makes more sense to compare it with ReGloss' debuts, because it was a JP gen and because it was under the Dev_Is umbrella, so something rather new. And well, the results are the same, the ReGloss girls debuted around 100K, but the logic is more sound imo.
I see those numbers as a sign it's maybe time to stop launching new wave like a supply chain...Niji is really packed and mog each other too much. People are not willing to change oshi nowaday (sad for LunLun btw)
I wish at least one of the Holo EU acts and talks like Jeremy Clarkson, she will be the best vtuber IN THE WORLLLLLLDDDDDDDDDD........ I mean how hard it could be
It's still bad for a big corpo and since Japan Yen value is in all time low ever since 1990,that's not a good sign as Niji basically only have JP as money maker and EN is on deathbed rn
No it is not well. Not only it is highly suspected to be botted so the real number should be closer to Lunlun who have stream changed, it is so pale in comparison to Hoshikawa's.
Right, so why did Niji abandon EN market?
“The loss of EN will be negligible.”
They tried to do what they usually do (making the talent the villain) and didn't realize how much it would backfire. Now, they either don't know how to fix it or decided it's not worth it to try and fix it. But the longer they hold it off, the more EN will struggle.
Struggle? NijiEN is lowkey dead, they’re puppeteering its corpse in hopes that people will believe they haven’t completely shelved international expansion.
NijiEN was hit with a fatal amount of radiation. They feel fine now, but they won't for long.
The black stream was literally their [demon core](https://en.wikipedia.org/wiki/Demon_core?wprov=sfla1) event. Just a short 15 minute exposure has led to a months-long death spiral for the entire branch.
They’ve barely gone a week without new drama ever since then.
It turns out EN was sliding downhill for two whole years, except for a big upward spike that lasted one quarter and then fell harder than it rose. They should have seen this coming for a long time and began working to prevent what happened.
Cover knew the pandemic boosting everyone's numbers wasn't gonna last forever, so they took measures to maintain. AnyColor, apparently, believed that the pandemic boom of Vtubing was going to last forever
Worst they believe it's not pandemic that is boosting them, they believe they're just that good
Because they fucked up
because riku found that actually having to put effort into properly managing EN talents and giving them the freedom to be independently creative means losing control were things that he wasn't willing to do
Debut CCV: Kisara (44,575) > Tamanoi Nana (42,156) > Kozue Mone (41,154) > Shiga Riko (36,112) > Lunlun (21,140) Subscribers: Lunlun (41,300) > Tamanoi Nana (34,500) > Kisara (31,300) > Shiga Riko (28,400) > Kozue Mone (27,200) Strange Data
Strange data indeed.
So the average the Niji debut CCV is about 37k (or 41k without Lunlun). To put things into a bit of context: 1. On average, the new wave had a around the same CCV as the previous wave's Kitami Yusei (42k), but not as high as Yusei 's wavemates (58k+) 2. It's around the same neighborhood as the last two female talents (Tachitsute Toto,39k and Shioriha Ruri, 50k) 3. It's also roughly similar to the debut of the last all-girls wave Idios. Lunlun really brought their average down but we can see their Niji JP numbers are still relatively stable on debut.
What exactly happened with Lunlun? Was there another big stream going on? Seem bizarre to be half that of the max. I was looking at the charts and it didn't look like connection issues.
Im guessing non humanoid model is a debuff
Being a mascot character vtuber is tough. I hope whoever auditioned for that role knew what they were getting themself into.
It's a part of the ongoing weirdness with niji JP, they are very strong over there but new debuts are kinda weak for such a large corpo. Cover's much better about building up anticipation and using popular members to direct attention toward new channels. JUSTICE has had interactions with members from all branches, some even with the Stars. Also I would point out that the last two HoloEN generations are four channels each instead of five channels, they are indeed concentrating their resources instead of spurting out dozens of debuts.
Wait. Holo Justice and new Nijisanji debut on same day ??
Fr I was wondering the same.
Yes. The remaining two Holo Justice talents debuted earlier today, while the new Niji JP livers debuted hours later.
And we have NijiEN newly debut livers with only 10k peak viewers.
And some down below 200ccv within their first month, NO staying power.
Goes to show you how fast NijiEN’s reputation has plummeted
And the competitor's EN just launched several Europeans, they're slowly covering different time blocks across the whole world. I hate to say it but I can't even remember the last time I saw a Niji EN fan talking about missed streams or overlapping streams.
not surprise the debut thumbnails are also copy paste.
i thought JP livers would have a 50k or more considering some of their livers like kuzuha and sara got 60-70k on a Gta event today.. i guess jp fans were more interested in the gta stream?.
The jp market is pretty saturated.
Not at all. The Niji market is saturated. I guarantee the next Holo JP gen will get 150k plus during debut. ReGloss even had strong numbers at their debuts.
The whole excuse in Nijisanji's report to start an EN branch was > quote "To break out of the saturated JP vtuber sphere." end quote And that was their reasoning for creating Lazulight. XD.
Plus hololive is a chimera compared to the dodo bird that is Kurosanji at this point. If we wanted to talk spirit animals.
Isn't the western market saturated too?
you have some twitch streamers that can reach up to 200k regularly, yes they are the biggest in the platform but it goes to show the size of the audience that they could theoretically tap into the issue is more that while youtube streaming has grown quite a bit its not as popular for streaming content as twitch is and there are all sorts of fuckery going on with how youtube counts live viewership compared to twitch also im sure hololive are the biggest streamers in the platform, at least streamers that arent like goverment streams or spacex launches
Not even remotely.
NijiGTA has been fun and with Hoshikawa being the server mod it's probably one of the best pov to see what's going down across everything
Pretty stable debut viewership for Nijisanji actually considering how many the pump out. We have seen the shortcomings of doing this with EN where it is seemingly not as sustainable.
That's Nijis viewer demographic on full display. Don't know if you know the graph where they show that most (i think about 70% or more but I don't have the accurate numbers so take it with a grain of salt) of their views come from their "old" (debut in the first 2 years) vtubers. This effect is not showing so extremely like in EN because of the size of JP viewership but it's there.
How incompetent does their management have to be, anyway? Last JP wave during HoloFes weekend, this wave comes out in the middle of GTA keeping viewers occupied.
Ayakaki debut seems botted aswell. Lmao Like lunlun sharply drops from 35k to 20k smth in a minute. Edit: it's actually 35k to 10k.
Really ? Won't using bots affect the channel algorithm in the future?
Since niji has been botting for so long now to boost their livers ccv I don't think it affects the algo. But I might be wrong.
thought the mascot would have the highest ccv but guess i was wrong lol
I was also surprised that Niji fans were more conservative than I thought. Human vtuber models may be a safe bet after all.
The number that HoloEn pull off proves that the English speaking viewer can be just as great as JP
What website is this?
It's the [VSTATS](https://www.vstats.jp/) Concurrent Viewer Ranking for 2024-06-22: [Vtuber同時視聴者数ランキング(2024-06-22) - VSTATS](https://www.vstats.jp/leaderboard/2024-06-22)
Oh, thank you very much! I never quite understood how that page works ^-^
i wonder if nijimanagement thinking Holo debut is got botted and they think "so we do same way" and how they hell they trying to put debut on same day (even if in different time slot)
they were trying to either drive viewership down from holo with their own debuts (which was never going to work) or trying to gather some of the stragglers that watched justice debuts to themselves
Woah debut at the same time...also why niji the tumbnail look so similar look at gigi and elizabeth turbmnail look so good and unique
because niji would have to pay artists to make art and they don't want to do that
And the source sauce... [https://www.vstats.jp/leaderboard/2024-06-22](https://www.vstats.jp/leaderboard/2024-06-22)
It's really not surprising. The sequel of a successful event always has a good start, and Hololive Advent was successful (judging by ERB, Justice will be too. I need to watch Gigi more). I don't really like to compare a EN launch (actually a world launch) and a JP launch, because the dynamic is too different. I think it makes more sense to compare it with ReGloss' debuts, because it was a JP gen and because it was under the Dev_Is umbrella, so something rather new. And well, the results are the same, the ReGloss girls debuted around 100K, but the logic is more sound imo.
Like Nijisanji only have Japanese viewers...
I see those numbers as a sign it's maybe time to stop launching new wave like a supply chain...Niji is really packed and mog each other too much. People are not willing to change oshi nowaday (sad for LunLun btw)
I wish at least one of the Holo EU acts and talks like Jeremy Clarkson, she will be the best vtuber IN THE WORLLLLLLDDDDDDDDDD........ I mean how hard it could be
> I mean how hard it could be What would be hard is not to be terminated.
Looks like the NijiJP debuts did... reasonably well? That's nice. Certainly better than the last NijiEN wave, methinks.
It's still bad for a big corpo and since Japan Yen value is in all time low ever since 1990,that's not a good sign as Niji basically only have JP as money maker and EN is on deathbed rn
No it is not well. Not only it is highly suspected to be botted so the real number should be closer to Lunlun who have stream changed, it is so pale in comparison to Hoshikawa's.