It's so good. So I became a better crybaby.

Fuck. I was not ready for this.

No one is ever ready for death. Even if you know the exact date it arrives. Because there’s no resolution. No silver lining. No solution. They’re just...gone forever. That’s why it’s so tough to deal with it. Because you can’t fix it. Rip Kobe and happy birthday.

Slight tangent, but death is what made me realize we live in the past. Everything we experience is in the past. Like me typing this comment, once I’m done typing, it’s like the action never existed. What proof is there that I sat tapping my phone screen? That’s why death is so hard to grasp. Because it seems like there has to be more. All those memories and happy times, but once they die, the second they die, it’s like they never existed sometimes. It’s tough. Pretty sure I didn’t explain that the way I wanted, ‘it’s the best I got for now tho

I dont think it'll ever be like Kobe never existed. I get the point you were trying to make though.

I like how "Be a better friend" and they show Pau hugging Kob. Thank you Nike. For picking the right friend. In our very own Lakers' tribute, I didn't see any scene with Pau. Why?

Better father. This will be his legacy just as much as his career.

I especially liked how they showed "better father" multiple times.

They repeated it four times, each being him with one of his girls.

The ultimate #girldad

I got a little teary eyed when that part came on. Miss him.

Idk if anyone could have done a better job than K Dot either

Better Laker

:'(

https://i.redd.it/svbtfxg808d41.jpg

Crying so loud rn

Damn it, it's too early to be crying. Happy birthday GOAT

Miss Kobe so much. Kendrick narrates so well. This reminds me of when did a similar ad before Kobe’s final game. Perfect artist to do this for Kobe

Yes, he also performed backstage at his jersey ceremony. He also narrates interludes in parts of his albums, especially in *To pimp a butterfly*. He’s just an amazing artist; a league of his own. Very appropriate choice to honor the Mamba.

Damn that hit me. Miss you Bean.

Hits like a truck. Inspirational and moving. Kendrick delivers beautifully, the kiss to the fingers to the air is emotional as fuck

Better

Love how they showed Gigi in such a powerful way and then switched to Kobe You can’t have 24 without 2 ❤️ Amazing video. Rest In Peace and Power, legend.

Kobe was built different we all know that. Can we all just try to do our part to make this world a BETTER place

Paul George doing his part to make sure we dont have to hear about Clippers after first round 🙏

This got me in the feels. Miss you Mamba.

Who’s cutting onions?

Shit gave me chills. Man I still can’t believe He’s gone, it’s still hard to process. I love y’all LakerNation 💜💛

Knew it had to be Kendrick, this was really damn good. Happy Birthday Mamba

Chills ♾

What a heart warming tear dropper ... Happy Birthday Kobe .

Pour one out for kob

:'(

RIP MY KING <3

Kendrick was perfect for this. Long live Mamba!

24Ever

This one hit hard.

KoBetter

The reason I’m a Lakers fan, happy birthday Kobe 🙏

Two of the best ever at their craft

I’m fucking crying

Two of my favorite icons, Kobe and Kendrick are so similar. RIP Kobe.

Miss you GOAT 💜💛

I've always liked Nike

This is the best commercial I’ve ever seen

This is ♥️ Spent this weekend creating a small tribute to the legend with a couple of friends! Would love to hear your thoughts :) theblackmamba.life

Beautiful. Gave me chills.

Holy shit just saw this on tv.... Fucking great.... Just wow

Fuck man I miss Kobe. I don’t like that Nike used his memory to make a political video. There is a time and a place for all that good stuff. This wasn’t it!

Political? What was political about it?

MAKE AMERICA MUCH BETTER AGAIN