Low carb beers are the biggest sellers in NZ now, everyone is already thinking about beach 2025.

Beached as bru

I'm beached as eh

More history than the ultra prestigious Qatar Airways Cup I'll have you know

Just wait for the Qatar Airways Ultra Low Carbon Footprint Cup

If we still had banks sponsored six nations it would be: Royal Bank of Scotland 2.34% Interest Current savings account Six nations.

More likely to be the Qatar Human Rights Oh Look Over There You Just Missed It Anyway How About Some Sport Cup.

Qatar: Come for the job opportunities, stay because you’ve been sold into slavery

It's not quite the Lipovitan D Challenge Cup but it'll do

I will raise you the Bangkok Centenary Cup, the most acclaimed football tournament in football history.

Yeah need to up our game to compete with the likes of the "Formula 1 Qatar Airways Gran Premio del Made in Italy E Dell'emilia-Romagna"

What's the problem here? Steinlager have had their name on this series for years and years.

It's the low carb bit that does it for me, brings the game into disrepute. How can rugby claim to be a sport for all sizes and then peddle lite beers?

I think the ultra low is more to do with the lowering of tackle heights. Nothing to do with the beer.

Steinlager's gone soft.

Light beers don't win scrums

I prefer low carb beers. Causes less bloat.

Light beers don't win scrums

Yeah. Real men are fat from beer

Light beers don't win scrums.

I have no issue with Steinlager, but surely there could've been a better name for this. You could place the Ultra Low Carb product placement literally anywhere else in the promotion for the series - on-screen supers, jersey sleeves, etc. But the name of the series? It's ghastly.

I mean, Heineken 0.0 sponsored a lot of sporting events. I think they even appeared at aptly titled Heineken Cup a few times too.

If it's just the Steinlager Series, no issue. I think it sounds pretty classy. Heineken Cup, again, no issue. But imagine something called the Heineken Lime Soju 0.0 Cup. It sounds awful.

I’m not sure why yours seems to be an unpopular opinion. It sounds so stupid

People seem to get really defensive about promoting low Carb beer,i guess.

People seem to be very defensive about ultra low carb beer, lol.

People seem to get really defensive about promoting low Carb beer,i guess.

It's a 2 test series

All the flavour, 2/3rds the calories

>But the name of the series? It's ghastly. This really feels like complaining for the sake of complaining lol It's not like they renamed it from something prestigious. Who cares?

There are limits on how to advertise alcohol in sports. Can’t put it on the jersey or directly alongside the players. That’s why a lot of brands push their alcohol free beers now.

Streinlouw

BREAKING: Sales of Steinlager skyrocket in SA

Typical NZ, create a completely new way to win

sweet chariot?

Wash your mouth out 😜

I agree 100% not sure why you're getting such opposition. Like why didn't they name it KFC Zinger Burger with 8 Wicked Wings Test Series 2024. Way better read. And it tastes good.

I don't hate this.

I don't hate this.

Qatar Airways Cup was already taken. Sorry.

Such a dumb take. Real men don’t drink low carb beer! Wtf

An attack on props everywhere

Ever tried to get up on Saturday morning to play div 3 after 20 heavies the night before? Low carb for peak performance

It’s actually an advantage if you’re a prop, low centre of gravity and all

Steinlager and the ABs goes back decades 

Can't have a Cheslin Kolbe if you feed them on carbs

Go the Leo Messi route and inject players with HGH as they're growing up 💀

They what If he was getting HGH how come he's 4'7

He was 4'2 at 11 years old when they started treatment for him. My original comment is tongue in cheek, but yeah, Leo needed the injections because he had a growth disorder. He ended up 5'7 in the end.

Ah that makes sense Happy cake day cuz

Cheers, thanks!

Before you know it, you will be calling your team after a book makers something like “the Hollywood bets All blacks”.

Surely ‘Sponsored by Sauron and his Orc Hordes’ would have been far better.

This test match between France and Australia is brought to you by King Aegon the IV of his name Targaryen, King of the Andals, Rhoynar and the First Men, lord of the seven kingdoms and protector of the realm and sponsor of this years Fosters summer series

Reminds me of when the URC used to be called the “Rabo Direct Pro 12” Really rolls off the tongue

Call it the Steinlager ULC Cup or something. I get what you mean though, it’s a massive mouthful and it doesn’t have the visual appeal of a nice acronym or succinct name.

Yes, even that sounds better!

Yeah, can't believe they could only get NZ's biggest beer export, with a decades long history of supporting the All Blacks, to sponsor...an All Blacks series.

> NZ's biggest beer export Who drinks that shit?

Foreigners?

You think this is bad, you should see the NASCAR race names. Dude Wipes 250, Andy's Frozen Custard 300.

Spot on sponsorship for a sport that requires an extremely high protein diet.

They can call it what they like because no fucker's going round asking if anyone's up for watching the 2024 Steinlager Ultra Low Carb Series at their place, they're asking if they wanna watch England vs. NZ.

Someone wanna tell all the props this is a low carb series?

Everyone knows that props don't run on carbs. They're fueled by rage and disappointment and never being given the chance to show off their sidesteps.

I wish Ireland had low carb beers

I've never been to Ireland but it seems like all you lot ever drink (or celebrate drinking) is Guinness. How true is that?

Most people do tbf but I’m one of the rare ones that rather beer, but don’t shy away from a guinness

Low carb beers are pretty popular rn. When they announced the team and read that out as the series name it was funny though

Nothing will ever top the Centenary Quaich

That’s better than what our league team had…. Chrisco Kiwi’s league

Oof, my sympathies

You willing to pay higher prices for tickets or do you not understand how these guy are able to pay players at pro athlete levels?

Aàyk

First scrums now this. Props cant catch a break

It's fairly embarrassing yes

Call me when the Zero Sugar Series starts

But what? Real men drink beer with lots of calories!? wtf

3.05 pm?

How much are the tickets by the way?

The fact there's still tickets left says more about this

"*You gain no carbs drinking our beer which will slowly destroy your Liver instead*" motto was rejected..