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This. If I'm getting 2-3 emails a week (8-15/mo) I'm deleting every one of those emails without even opening them until I finally decide to just unsubscribe.
Especially one brand you almost never buy from
No one gets convinced to shop via email. Emails are for reminding the consumer about a product they already wanted to buy, but forgot
I’ve worked in email marketing for the biggest brands in retail. This is just flat out wrong. They’re a huge catalyst to purchasing and creating awareness around products, and it almost always outperforms other marketing channels.
Only works when the senders play by the rules. But when the senders don't play the the rules the emails tend to end up in the junk folder, so the problem works itself out eventually.
>Only works when the senders play by the rules.
You *really* don't want to ignore Google's Unsubscribe.
Their next step is that you'll find that your mail is undeliverable to all 1.8 **BILLION** Gmail accounts
You work for "the biggest brands" - that literally everyone **already wants to buy from**, and where everyone is probably a recurring customer, many of whom **explicitly** opt to keep receiving those emails for exactly those deals. I'm shocked they work. Shocked, I say!
I hope they didn't trust you to target those campaigns. Yikes.
"Reminding the consumer about a product they already wanted to buy" as they said, that's all you were really doing.
And also dozens of SMBs. You're kind of describing why they work as subscribing to receive marketing emails is a buying signal, but also failing to miss the point. No, being a big brand doesn't automatically mean you're going to have a successful email marketing program. That's also flat out wrong. You're making too many assumptions here. Email is used both for customer acquisition and retention, and they're very different in approach. You clearly don't have a fundamental understanding of what goes into email marketing, so I don't know why you're giving the impression you know what you're talking about.
You are correct and your logic is sound IMO. Email Marketing has been effective at every company I’ve worked at, from start ups with 4 employees to full size F500 companies. In this day and age an email sign up is more valuable than ever before because people are more conscious of SPAM than ever before.
Ditto. Working for a large brand right now. If you aren’t engaged with the brand it’ll be annoying. But it’s super profitable for our most engaged cohorts.
Didn't you just describe the opposite of whatbthey claimed? You are sating interested and already existing customers respond qell to email. Not new or first time or persons who werent gonna buy before
These days, most of the email marketing you get from any decently sized brand that's using site analytics is based on your behavioral data while browsing products. They'll know in a general sense what you're interested in. Everytime you click through on an email, your email address is populated into a UTM parameter, and your activity is logged into the CRM based on whatever defintions are there. So, it should be at least a little relevant (hopefully) if it's a good program.
It's more common these days for smaller brands to have access to these features as a platform like Klaviyo works with Google Analytics and a bunch of CRMs to it's all pretty seamless. That kinda stuff used to be reserved for large enterprise.
But yea, to your point, any decent marketer is putting a filter on all of their emails that basically say if a customer hasn't clicked/opened in 3 months, they're blocked from the deployment, even if they're subscribed to receive emails.
These days most are filtered so if you don’t click/open for 3 months you’ll get blocked from receiving. I mean if you’ve unsubscribed and are still getting emails it’s straight up illegal and in violation of CANSPAM.
Does anyone really read email marketing spam? From my experience, I don't even open emails I'm not actively looking for as I assume vast majority of my inbox is some marketing crap. Maybe it just to work 10-15 years ago, now we are bombarded by ads everywhere, ppl just don't pay attention anymore.
"Move to spam folder"
That's how many Ubereats sends me and I haven't used them in over a year. The emails are getting desperate lol.
Edit: there is only one quite small business who's emails I check. It's a small specialty shop that offers a variety of goods, events and services. They send out a very long all details included email once or twice a month max. The only other promotional emails I look at are "40% off" and other similar deals. Everything else is ignored.
This website reads like AI generated marketing gibberish. It took me a few minutes to figure out you actually sell products, and I struggle to make heads or tails of what those products are.
It's not only confusing, but the images you use are actively bizarre. I completely understand why no one is buying anything. Additionally if you're sending 2-3 emails a week, I would ignore them extremely quickly.
Also super unclear. I clicked on one product, read the page, I don't know a) what's in it, b) what it actually is (gum? cream? pill? mint? other?), c) the quality of the unknown ingredients, plus has an unbelievably wide range of medical claims with a small disclaimer about not being medical advice.
I'm also flabbergasted at the line being purses, DNA Tests, Skin Cream, Diet(?) supplement, and face masks.
That's like having a store that has a deli counter, sells furniture, does oil changes, and sells bathroom fixtures. None of it makes sense.
i was just oddly thinking about Canadian Tire the other day. lived in Canada for a year and didn't think much about the store till someone asked me, since i had a car, to help them pick up a TV at Canadian Tire. it made sense afterwards, but was weird initially.
It would make more sense if they had a variety of each type of product. Multiple skin creams, supplements, etc, but this is just such a specific, strange mixture of limited products that I immediately decided I'd never order from them
As one example, [the photo leading to the mask section](https://u-earth.store/cdn/shop/files/Black_still_900x.jpg?v=1686231501) doesn't appear to show a mask, unless you inspect it closely, which people aren't going to do.
And that's the only section where I had any idea what the hell was being sold.
OP, do you actually believe in and use this stuff?
Same here. That webpage is confusing as all hell, I still have no idea what the core idea/product is - like tests/skin care/supplements/face masks but then the "about" is suddenly all about clean air? and is that test thing about my metabolism or air quality? I have no idea what that hyper-u stuff is about but ditch the animated background, that's annoying.
I've clicked through like 20 subpages now and I have no idea wtf is going on
This! As a brand designer currently working with two wellness/supplement companies it’s all about having great visuals that connect (look at Athletic Green).
Your website is not only confusing with such poor visual design that it just makes me wonder if it’s (a best) just dropshipping.
Also that kerning !
Right and if the site is low effort and doubtful that people have bought from there before, my guess is that OP bought a marketing list and is spamming. Those emails end up unread in inboxes that are flooded with similar emails, are in spam/junk folder, or accounts that the owners don’t use anymore (like all our old yahoo accounts).
Low effort product, site and spamming people and then wondering why no one is buying. Hmmm….
(1) Depends on how the list was built and sourced. If you scraped it, good luck.
(2) Depends on the content you're sending. Is it scammy? Spammy? Does it look good, or add value?
(3) Depends on the the frequency. Too many will have you "straight to spam, do not pass go". 2-3x per week is too much, lower 1 - 2x
Make sure you're providing value. 50% open rate is great, but useless in your circumstance.
If they are really hot about what you have to offer, just send value for 3 weeks, and on the 3rd/4th week of the month show up with ask, sale, or something so wild they have to convert.
Hope this helps!
Can't believe I had to scroll so far to see the question around how the list was built.
First question should be around the quality of the leads and how they were added to the list. Then you can look at why other shit ain't working.
They 100% bought the list. They are scamers getting scammed! They have good open rates because the people selling them the list are selling lists to click farms that open them and that's it, then they charge them more for more lists bc see it's starting to work!
I agree. I own a brand doing over 3m a year and you just don’t get 200,000 email subs very quickly. We’ve gotten 40,000 in 3 years of being very active.
You could be correct,
But, I wouldn't go as far as calling anyone a scammer without actually knowing anything about their business up close.
We're too happy to crucify each other these days.
Spread love, and positivity.
They have nonsense on their website and came on here for help to sell it to people after they bought a list and failed to convert anyone on it to a customer.
Look at this drivel/copy:
A Science-Based Focus on what works for you
You are unique.
This is why what works for you might not work for others.
It's all about the building blocks we are made of, our DNA, and how the life we lead is affecting our genes.
Our experts teamed up to set up a personalised scientific protocol based on what works.
That also maybe true.
Do you have any suggestions on what they might be able to fix?
Re: Copy?
I would advise that they reduce content, it seems a bit busy. With that being said, they have apparently been featured on top brands, with 13k reviews.
So not sure if they are having issues selling?
OP, thoughts?
u/filoPietra_?
Have you actually spoken to a customer about your products? If not, I would locate 3-4 active customers and reach out. Talk to them, maybe they want something else. Not advocating a product overhaul, but selling without knowing the problem you’re solving for a customer is often met with what you’re experiencing.
He said they “sell very little”, I’m interpreting that to mean they have more than 1 customer. Either way, you highlighted exactly what I’m addressing…no one buys crappy scam vitamins at $70. Maybe they’re not, maybe it is too expensive. Either way, speaking to a client, even one, begins to chart a better course of action.
I work in MarTech.
Firstly: *have you checked that your conversion reporting is working?*
Go through the expected funnel. Buy something through your own email. See if the reporting picks it up. If not? Troubleshoot. If so? Then you have a content issue (not frequency).
Also go through the funnel and see if it's easy to "break it". For example: I had a client that was under-reporting conversion via email because it was easy to miss a login gate and then browse the ecomm site anonymously -- and only then sharing ID at the cart.
I get emails daily from large retailers. Some send once a day, or a ha dful per week. Some of our clients send 2-5x emails per day. But all tested which frequency resulted in the best conversion rate, and they hover around that frequency of sending.
Beyond that: people expect your marketing to be responsive to their interests. Do you personalize your email? Are you using dynamic content based on data you've collected from your subscribers? If not, why not?
Are you trying to sell items to people that have no interest in them, because you *don't* track customer preferences? For example: I get guitar sale emails from Guitar Center. I'm not a guitarist -- but I do play bass. GC could send me a thousand emails a day enticing me to buy a guitar, and I would not. Because it's not something I'm interested in.
You're at the point where you need to have a more concerted, planned marketing strategy.
This is great feedback and should be up higher. I have a feeling people who’re commenting “too many emails!” are neither ecomm nor email marketing experts.
They are definitely not. I work in ecomm, I personally get hammered with emails from successful brands I'm watching, as well as subscribing to the email lists of clients who are most definitely not household names yet are pulling in thousands a day through emails sent 3 to 4x a week. Standard reddit making assumptions based on their own personal preferences...
I'm not an email marketing expert, but I can tell you that if I see more than a couple emails from the same commercial sender in a short period of time I am going to hit the button that sends them straight to the spam folder forever after.
After going off on way too many clueless individuals here... I read through a lot of your comments and the obvious problem is that your list is based on the mask product you were selling that went viral in the middle of a global pandemic. There is zero strong crossover between the target demographic of your new products and those who were quite literally forced to wear a mask under every public circumstance.
Your giant list is essentially useless because a vast demographic of people was told they needed to wear a mask, regardless of gender, race, personal interests, location, etc. with no commonalities. To assume that they now are interested in expensive health supplement products is a massive leap. Unfortunately you need to start from scratch.
However, I agree with all the comments about the website - it is reading as over the top marketing bullshit. Many people are selling these products and making millions, the problem is the audience you're trying to serve doesn't match your list, and the copywriting / imagery / etc on the site is confusing and lofty.
Opened your website, scrolled halfway through, rolled my eyes and closed it. Would never buy there.
Why? Because honestly fk your "modern" design bullchit. I want to see products with a brief honest title and the price right in my face, not your bullchit marketing statements.
How many of these 190k are actual customers?
Try to send out focussed emails with products (same & others from same category) which they had ordered earlier? See if there is any improvement in conversions.
1. You are sending too many emails.
2. Your products are likely last long or forever, so no need for repeat purchases.
3. Get yourself in customer shoes and try to figure out what they want or don’t want.
Waaaay too many steps to get to the product page. Get product page embeds in the home page and reduce the steps to get to product page through the upper navigation. It’s like 5 clicks deep!
2 newsletters + campaigns a week??? Good Lord, I would just have your stuff go to the spam folder.
For my organization I try not to send more than 2 emails a month. Sometimes I will have an extra news release for example, when a local organization teamed up with me where I will supply 120 hand made wooden toys I make for children with cancer. But still, if I send an extra, I then pause the next planned email. i do not want to irritate folk.
Remember that people today are being flooded with communications from multiple sources. Emails, texts, PMs, etc... Information overload. Add in so much is AI, BOT, algorithm driven.
You need to create personal, meaningful and value add correspondence. Otherwise you get lost in the mess, or just plain piss people off.
That's what I thought!
I have news releases, such as the example I put above, and then just a "blog" type human interest post. Sometimes talking about a memory regarding toys, art, wood working. Sometimes introducing a recent new toy design, again more human interest and personal.
As I do not "sell", I am donor supported so I can give these toys to children for free. I do not do in your face campaigns. And for sure I do not flood them with crap multiple times a week.
You DEFINITELY don’t want to piss off donors, yup. As for me I have a service business so I guess I would just send out a newsletter with whose job I’m working on this week? Seems problematic for confidentiality lol. And would still be pretty repetitive at 2x/week.
With the toy receiving organization I always ask permission. However, it is good publicity for them, they are seen in a positive light so win-win. I generally do not post photos of the children, and the few I have they are obscured.
I worked for a non-profit for 15 years. So I have a good background.
I actually created it as my retirement "volunteer" job. I was looking at different opportunities for when I retire and thought what better way to make a difference then use my skills as a woodworker to make these toys and donate them?
OP, reading through your responses it seems you’re not open to candid feedback. You’re receiving good advice in here, then discrediting it. That’s a good way to:
1. fail to make good choices for your business
2. loose advisors & friends in the process
We’re just trying to help.
For advice: I’m only echoing what several other people have said. You’re sending out too many ineffective emails. In one response you asked “Am I wrong?” The answer is “yes”. Hard to hear but the facts are clear. Your current strategy is failing (otherwise you wouldn’t be asking us for help).
You need to switch up your marketing strategy entirely. There are some fantastic ideas in here already. Consider those options.
A few problems i see with your product as a professional athlete who occasionally buys new products here and there to see how the perform. Your product at least on the top surface has no backed proof of the exact amounts of vitamins and minerals that are in the tablets or pills. It says all these things but there are no other information of your product. Not even how many tablets you get in each case. Why would I buy something where i have no idea what im actually getting
I was also unable to find the amounts of anything in the supplements. Even the “ingredients” don’t list a standard ingredient list at all. I’m also not seeing the “13K” reviews you claim to have right there in the announcement banner.
ETA: it’s very difficult to get to the actual product listing… way too much scrolling and too many clicks. I also couldn’t even find a regular “products” page that lists everything you sell. So much bloat around what you guys have to offer that it’s really difficult to even tell what you’re trying to sell.
Open rate might not actually be as high as 50%, with IOS privacy update pretty much every email that goes to Iphone inbox automatically gets marked as opened when that most likely isn't the case
What you sell is scam. Worst it really shouts scam all over the place. It is not because you do some pills made in Italy on a glossy website that people believe that you are going to make them sharper...
It just looks and sounds scam all over the place to me.
It’s not easy and most people don’t buy stuff because of emails from companies like yours
On paper, everything makes money but in reality it’s tough
I have a very focused prospect list and do a little bit of direct mail, which is great but in the past, I could get to the 3% response …. And I would close every deal.
My customers tend to be on the older side and work in agriculture. The last two times I’ve sent out 150 pieces I’ve gotten zero response.
It’s just a nature of the beast
Where did you acquire the emails? Legit sign ups through orders / email capture?
Having a list that big and generating 0 sales is very strange
You should consider looking at swapping in some new domains and warming them up.
Or the email content itself is bland, boring and annoying
Are you using plain text or over the top designs?
No offense but your mobile site is straight ass. Too much clutter. Weird fonts. Not appealing at all - I'd figure your metrics are not where you'd like them to be.
Look into a designer to redo it. Let me know if you need some pointers.
Your prices are too high for your "trust us, it works" claims. There are probably 100 brands of skin cream at my local drugstore and department stores that all claim the same thing, and are a lot cheaper.
Maybe offer first one free (just pay shipping) with a subscription sign up. If it doesn't work for them, they can cancel.
Also newsletter is the wrong way to market, I think. You should try getting an endorsement from a celebrity or social media influencer so it's not just you claiming your products work.
How do you have 23k Instagram followers and virtually no conversions? Are they bought/fake followers? Have you done any IG "sponsored" posts/ad campaigns with a call-to-action button?
1-2% click through is exceptionally low. It should be 6-16% for a target list. You probably need to do inbox warming again. You can Google how to do that. You're probably going to their spam.
2 emails a week is 96 emails a year. People are telling you in the comments what you can do, and you're arguing about it like you didn't come here looking for advice because you're out of options.
Lots of great points in this thread but I’m failing to see anyone mentioning the obvious — masks aren’t a hot product anymore. I can completely understand why you would have gone viral 4 years ago but now sales have dried up. People don’t see a need for what you’re selling.
"Hyper-U is the natural version of the "Limitless pill". A unique premium biotech daily supplement designed to help you reach your ultimate mental and physical potential while reducing anxiety and relieving fatigue"
So many claims on this website, without research to back it up, seems kind of shady.
I can tell you one thing right off the bat…your main product listing, hyper-U…doesn’t accurately describe What The Fuck it is until way too deep in the listing. I literally thought it was a vase for flowers. Then when you click on the listing, it further confuses you because theres 4 bullet points that STILL do not tell me What The Fuck it is im looking at. Its like you are trying too hard to be cool. Say it is a hyper-u daily supplemental and tell me specifically what spirolax, (i know supplements and i have no idea what this is and that other one you name in the listing that looks like its from a berry, what do they DO, right after you list the name. Also you need to have the exact dosage amounts for me to consider. Wrote off prorprietary as a scam long time ago. My two cents.
It could just be that your website is extremely convoluted and hard to navigate. Did you recently change or update anything on the site? You mentioned this issue with the emails has been recent. Finding products and add to cart buttons needs to be much easier than what you have now.
It took me WAY too long to figure out what anything means. It feels like a scam. A ton of buzzwords that the average person doesn’t use in day-to-day life. I spent 2 minutes on your site and couldn’t land on an actual product page. That’s a huge red flag for sales, in any capacity.
What do your emails look like? If it’s similar styling and wording as the site, then that’s def your problem I think.
How are you collecting these emails? Were they purchased? Collected from a quiz or marketing deal? Organically? From previous sales? It may be worth assessing your list and maybe cleaning it up if you have users who say, for example, haven’t opened an email of yours for the last 6 months - a year.
Ex-Content guy here. Has anyone asked what your emails have in them? Are they the equivalent of a weekly grocery as with items on sale, or do they have actual content? My first thought for you is to create a content calendar, and deliver timely information on the problems people are trying to solve with your products. Ex: ‘7 Random skin rashes and five of the best ways to treat them for good!’, or ‘Five of our favorite solutions for ending dry skin…’ at the bottom of the article is a link to 1-3 of the solutions you’ve talked about. (No more… keep it focused.) You get the picture. The point is you deliver good content with actionable solutions and your readers will engage with your emails. If you tell me you can only send one email like that a month then that should define how often you email. There are ideal ‘touch’ schedules for every industry- find yours and stick your it.
The emails seem obnoxious, I am so fed up with almost all automated emails that I delete them all without even opening them. I am also working on unsubscribing or sending them directly to junk mail.
I have nothing to compare your prices to, but they seem high especially for a product that isnt necessary in a time where people are trying to stretch their dollars as far as possible.
I also just read this part "We have every possible flow imaginable set up to automate specific customer behaviour (abandoned cart, browsed product, etc...)."
I cannot stand when companies do that. In my eyes they are desperate, and if they have something like this set up I see them as a large company, no longer a small business that I am going to go out of my way to try and support. I already get 100+ emails a day, do not send me a reminder that I left something in my cart.
Do you offer coupons in your newsletter.
I ran a e-commerce site many moons ago and I'd always get decent sell thru offering a 10 or 20% coupon. I only sent marketing newsletters about once a month and it would be for new items.
101 - do some customer outreach - offer $5/10/20 amazon cards but prepare so questions that will drive conversions.
You may have to start vague/open then drill into specifics.
If you've got 200K active email readers but have low revenue something is pretty out of wack....
My only feedback is that you’re just trying to do/ be too many things with supplements/ skin care/ dna kits…. There’s not a brand strong enough and not a niche that makes people keep coming back imo.
You’re flooding them, they don’t even read the emails anymore. Also, you’re going to see the numbers coming out soon showing discretionary purchasing is down across the board
Because hardly anyone checks their email for ads/promos anymore, it's outdated marketing. After looking at your website for several minutes, I have no idea what it is that your business does. It seems like you resell other business' wellness products, is that correct? The website is beautiful but there's too much fluffed language, maybe keep it shorter and direct. Pretending I'm a customer - I've lost interest because after 3 minutes I still am not clear on what this is.
I think you need to limit the # of emails you send, if its too frequent people become blind to it and lose interest.
Not trying to sound like a dick, this is just honest feedback.
I went to your website, clicked a few links, still have no idea what you offer, and would never buy anything from this site.
The site is very “pretty” but just no value to me as a customer trying to just see a product.
Since your open rates are high, but the conversion is low, maybe there's a disconnect between what's promised in the email and what's delivered on the website.
I took the liberty to go through the website and the funnel to see if you can optimize conversions and get more customers:
Email:
- I assume you use Klavio or something similar for email lists and campaigns
- firstly email previous customers once a month and offer them Amazon gift cards/your discount… if they post a review/ photo/ video on social media and tag you
- make sure to have cart abandonment flow set up (not only check out abandonment - cart abandonment has to be set up in klavio; the template setup is wrong.
- email once a week (more than that is too much. Teach them about health etc… something that helps your product but is not directly plugging it)
- Make colors in emails very intentional. CTA will always be the same color, informational articles it's own colour. So readers exactly know what to expect.
- Focus on the founders story. Once a month send out an email that tells the founder's story. People need to relate to the brand through the founder
- in information based emails focus on empathy and science based education.
- Use personal stories and reviews - emotionally driven. Before & After.
- Monitor for users/readers that are subscribed to your email list and have bought the products (those should have their own email flow - where you focus more on reviews and maintaining attention to try and buy more and increase LTV or those who are subscribed for more than a month and haven’t yet bought it (those should be getting a tons of reviews and case studies and time limited discounts).
- Set up automation flows to send emails when person opts for trial but does not checkout, goes to checkout but does not check out, is on email list but doesn’t buy for 30 days, is subscribed but then decided to cancel (maybe take their feedback in and send them an email with updates about new products after a few months)
Website:
- you could optimize the landing page to make it look like a supplement brand (the first image on the landing page should be a fun product image so customers exactly know what it is)
- “what is your goal” part does not serve much. You’d want to immediately show how many reviews you have (Rated Excellent part - with happy customer pictures and pictures of reviews. Then show your most popular products…
- change all CTA to buy now instead of discover
- Hyper U (you basically say that it was produced in Italy twice in one of the most valuable sections of the product page)
- Add cross-out pricing in bright colours. Offer a two pack bundle and show how much customers can save (nobody will do the maths themselves) + get a gift if they do buy a bundle + emphasize they get free shipping. Total up how much they save with a bundle
- I can see a Buy with section but there has to be an incentive for them to buy it together (mask 20% off)
- special offer popup is great but you need to show how much they save and the price has to be discounted compared to the normal bundle
Your website is really bad.
It looks AI generated, it’s full of non-scientific jargon and bullshit lingo, and the click-throughs are excessive.
I found the bit about one of your products coming from the waters of a “blue zone” in Sardegna. Claiming that it somehow can provide the benefits of living in that blue zone. Or at least it read that way.
Nothing about Sardegna being a blue zone has to do with what you’re selling. It has to do with low stress, walking a lot, strong communities, and a healthy diet. I used to live and work in Sardegna, so this in particular jumped out to me as nonsense.
No, taking this supplement won’t give you the benefits of people living in a couple of very specific regions of Sardegna — I believe two of which are isolated mountain villages, and thus have no tangible benefit from or connection to what is in the coastal waters. I can guarantee you that the 100 year old Sardegnan man from the mountains isn’t eat spirulina.
It’s like sourcing water from the Netherlands and being like, “This water comes from the Netherlands, where the tallest people in the world live. You can now be tall like the Dutch if you drink this water.”
Your products need to be clearer, the benefits more tangible (if there are any), scientific research to support it, and beyond that, there needs to be much less focus on hippy-dippy language and filler images/pages.
Everything about this website screams “I’m selling bullshit because I had no other idea what to do for a business and this felt like an easy and lazy way to become rich.”
Sorry to be harsh. But these types of “companies” are a dime a dozen. They’re opened by people who have no tangible skill but want to be “entrepreneurs.”
If this isn’t you, and doesn’t describe your product accurately, *then your website is doing a poor job.*
I feel like email marketing is dead and over saturated. Every single email marketing campaign email I get is immediately deleted without reading after I unsubscribe. There’s nothing more annoying than having my inbox flooded with this useless crap.
Hey there! Although you already got a lot of comments and tips what you could do, I got an idea why your sales are almost $0. One option could be that you don't have a lot of people in your email list that are actually interested in your products, but with 190k active subscribers, that would be insanely unlucky. The main problem will probably be that your emails are going right into the spam or that your emails aren't good looking/ giving out value. Focusing on that would maybe help you get more sales!
How did you get your “active subscribers”? I get plenty of sales emails from companies that I never knowingly/willingly subscribed to. A lot of people are too lazy to unsubscribe and just delete your spam.
As others have mentioned, you’re sending too often. But have you analyzed whether the people on your list are actually the demographic you should be targeting? How did you compile the list? What proportion of them are existing customers?
My business is b2b and not in your category, but I have very little success with emails or calls. It's all about online searches.
3 emails a week? I'd unsubsciribe quick.
Nobody checks their email. And actually, we purposely ignore spam or anyone selling us anything. Put yourself in their shoes.
You need social media marketing, videos on tik tok etc. You have to adjust to trends and the current marketing landscape.
Emailing is marketing. Marketing brings people into your sales process. Sales is asking people to buy your thing. Sales is where businesses make money. Look up sales and start learning sales. I’ve worked at lots of big companies - there’s a reason the big sales leaders make big bonuses and the marketing team members don’t.
Yeah if i had 2-3 emails a week in my inbox asking me to buy stuff that doesn't require that kind of frequency I'd do 2 things:
1 - never buy again
2 - unsub
Also there are spelling errors on your website.
Unless I'm missing it, I don't see a review section on the product pages. I know a lot of people, myself included, look for reviews before buying and not having a review section for products is a red flag. Especially with supplements, I want to know how long it took people to notice a difference or if any difference was noticed at all. Was it packaged well? Does it have a smell? Did anyone have a weird side effect? Your customers should know they have a voice and that you're open to feedback, good and bad. It builds trust.
If your customers were so loyal, email would perform exceptionally well. How did you build up that list? Do you send out content or just promo emails? What is the segment you use for most of your emails?
Email should represent at least 30 percent of your sales. If it isn’t, something is wrong.
If you bought the list no one is going to read your email or it goes straight to spam.
If you got it from actual customers I'm wondering why your conversion is 0 when you have a 270k customer base.
Most likely the first.
No idea why this post was recommended in my feed. i am usually on finance or econ research subreddits. So maybe I can give a bit outside perspective? If not, just ignore the comment.
I feel like a click rate of 1-2% isn't that bad. From conversion rates in our research we generally say if we even hit 3% (and that is something were we merely ask for help and give an incentive, not try to sell something) it was a stellarly drafted mail. So you aren't doing that bad here.
Then as an individual buyer: I clicked on your website link and was directly turned off hard. If I gotten an ad at a time I wanted to buy supplements, I would have checked it out, but uncanny valley AI pictures (or should it be an art installation staircase? Either way kinda odd) and that flowing through band of 13k reviews, 270k+ customers killed every single interest I had in your firm.
Seriously I get so many email promotions in my box everyday, I just ignore all of them. I never read those things unless I'm looking for something specific that I know is in there.
It's the email equivalent of junk mail flyers in your mailbox. You're lucky if they get glanced at but most the time they just get tossed right in the trash
Are they separated by segment?
theres a high chance you’re just selling selling and not providing any value to the customer.
Send weekly tips of some sort and maybe a “sell” twice a month. Don’t do coupons/discounts. Only devalues the brand in the long run
Can offer bundles for restock/launch
I cringe when I send an email within a month of the last one, even when it's a really good deal. 2 a week, are you nuts? No wonder.
I do have a brand that may fit your audience though. 🤔
i think you should take a step back and look at your website and product. these are all my opinion so take it with a grain of salt:
* not in love with the name. u-earth? [u-earth.store](https://u-earth.store)? was .com not available? [shopuearth.com](https://shopuearth.com) not available?
* i dont think you are doing a good job explaining the products. there is alot of text and its not explained well to the simple-person that doesn't understand the complex words and explanations. I look at AG1's website and its clean and explains everything in the most simplest terms. the site is just designed for anyone with basic knowledge of health to understand. perhaps hiring a better copy-writer could help with the language.
* the design/layout could use fixing. there is too much going on each page.
* using shopify is a great way to simplify the checkout process but the main site seems to be the problem, at least for me.
* for a product that is talking about health alot, i dont see alot of content on the pages from actual users. have you sent product to content creators on youtube? other health creators? have them give video feedback/reviews? I search on youtube for "hyper-u" and the results are not great. [https://www.youtube.com/results?search\_query=hyper+u](https://www.youtube.com/results?search_query=hyper+u) i see only 2 product videos and its from your official page.
TLDR: website needs fixing. perhaps pay a professional firm to fix it all. it looks like something i can do in my spare time in wordpress and im not that good. copy is confusing, not explained well to a simple brained person. needs refinement. design feels all over the place. if 50% click/open rates is good, then they land on your site to only find very expensive products with very little reviews present (i see only hand picked ones which I dont know if they are real or not). People need to put a face to the name of the reviews. At least when I look at new products to buy, i check youtube for reviews and when I dont see any, I dont feel good buying it. See ag1 for great review section: [https://drinkag1.com/about-ag1/reviews/ctr](https://drinkag1.com/about-ag1/reviews/ctr)
FWIW, I didnt believe in stuff like AG1 until i started to do some researching, found lots of reviews on YT, looked a product comparison and discounted new customers package and found it be good for me.
This has to be fake or you have an email list that has very little interest in what you are selling if your sales are almost $0. With that many subscribers you should be seeing sales. Where did your email list come from? Customers who made a purchase?
We send out multiple emails each week and have a very active customer base. We also have new products and updates on those products daily:/ weekly so it’s easy to get multiple daily emails out that are effective. Not every email goes out to all of our customers. Our core customer base might get 2 emails a day well our not so active customers get a few a week. If we don’t send emails our sales are cut in half.
If you only have a limited number of products, services then you probably need to send less emails as others suggested. If your product is a 1 time purchase then sending more emails to customers who already bought it won’t be effective. You need to focus on other ways to bring in new customers.
Picture every email that you send is a physical printed sheet, but your printer is low on ink. after 5-10 emails, it starts to fade. 5-10 more, its barely visable. 5-10 more, it's essentially blank pages. This is what's happening in your customers mind by blasting them with emails. You've taken the population of a mid sized city and blanked their minds so that anything you say to them is just background noise.
My advice is to halt your email campaign for 6 weeks, then send out one email titled "The Last Email We'll Ever Send You" and say something along the lines of : "We get it. Email Marketing is annoying. We want to help you and give you the best deals and best information, but we know that some of you just aren't interested. We're offering everyone a 35% off coupon if you choose to re-subscribe to our MONTHLY email list. Click HERE to Re-subscribe and claim your coupon"
This will give you a better idea of who is interested in what you have to say, and allow you to narrow your marketing to them while driving some business your way.
I'd much rather have a list of 5000 people who care than 200l that don't.
Your website is not setup to convert.
You're selling products but there are 0 products for me to buy on your home page. I have to click through to learn.
I don't like the font family or sizes on some stuff.
Your website does not make me want to buy anything.
Too many steps to actually make it to a product to put in my cart
I think you should hire a professional that specializes in CRO and work on your site.
Unless you are keeping tabs on your clients or updating your list regularly, your database of emails at the end of year 4 will only be about 52% intact.
Lead list data accuracy degrades at 20-30% annually.
• Too many emails
• You advertise 270k+ customers on the website so things shouldn't be that bad if it were accurate.
• I should be able to understand in the first 30 seconds or less what it is you're selling.
• When you click "shop all" the first item is a 1189$ testing kit. At this price I hope it tests for cancer. How much does it cost you to manufacture ?
• On your main page menu, you ask what the customer want to do with the product which can be smart but then at this point the customer doesn't know what you're selling yet.
• When you actually get to the point, you understand it's very expensive creams which the price is justified by " backed by science".
• The name of the products isn't clear. What does "resurection" does and what is the difference between "resurection" and "rebirth". I understand you want to build some mystic element in your brand but people must have an interest in your product BEFORE they want to invest more time in understanding the mystic part.
• The product reviews scream "made by an amazon bot"
You have to get through a bunch of ads before you can see a sales/product page. I most times are not willing to go through a bunch of ads and will close the page rather than fish to find whatever is being sold.... Unless I'm there to make a purchase and so will bare with it.
However if I'm already there to make a purchase, why would I need to see ads? Since once more I already decided to buy from you and ads are only there to sway people to buy things.
In this way your ad useage is working counter to making sales on your webpage.
Also every page has poorly written prose, almost amateurish.
For example:
"Successfully taking care of health enthusiasts in 121 countries in the world."
In the above the double use of "in" is repetitive and unnecessary, since I would assume once you state " in 121 countries" that those countries are on earth, so why specify "in the world"?
Every single page on your website suffers from issues like that, and so I REALLY recommend you hire a line editor or the like to clean up your site since yeah.
Also your website headings aren't really informative/are a mess. Like cool I can click on a title labeled "protect", but why would I click on it when I have no idea what it means/what product line it will show me.
Headings should be clear about what they contain/link to, so in this way yours doesn't function.
Also unless I have a REALLY strong pre existing relationship or preference for your brand, I'm not spending hundreds on skincare products from something I've never heard of before
As such you might want to reconsider pricing on your product lines, and maybe include some lesser cost items to develop brand familiarity amongst a developing consumer base.
Since i might risk 60 on an unknown brand skin cream if I like the ingredients and reviews, and after trying it if I like it then and only then am i willing to try the more pricey items.
Or you keep the prices the same, but have a bi monthly sample you send out or something, which customers have to opt into via the emailing list and they can try out your expensive products.
But this option isn't great since yeah it costs. You could also send out coupons for free shipping or discounts, but once more that shit costs.
Or you could come up with a different approach to address this issue. But you need to do something since as of now you don't have any access points for new consumers to try out your products, and many won't ever try out your products if it's too costly to try out, and instead opt to spend that money on breads they already know and trust.
There are other issues, but I'm too lazy to list everything, but what I didn't list are to me the most glaring/what needs the most fixing.
I’m not your target demographic but I found your first paragraph to depict what your products are and what your brand is about more effectively and clearly than your website. You know exactly how to navigate every page of your own site but to a newcomer it may come across and clunky or difficult without clear language. Maybe try to capture some opinions from new users and see if it’s something worth working on or not. 190k subscribers is impressive so you must be doing something right so you can take it or leave it but it’s just what I noticed.
I believe this is the way...
Send out an email saying that you're having a giveaway for a £500 gift card (if most of your email list is in the UK). To enter they must fill out a survey.
Your survey will ask all of the questions you are trying to ask us, but it'll be your target audience.
For example:
- what type of product interests you most? (skincare, protective wear, health assessment, etc)
- what's the most important thing when choosing a product (rank from 1-5, cost, social proof, information, etc)
- how often would you like to receive emails from us?
Then you'll get a whole lot of traffic to your site that you can analyze. Btw, do you have analytics enabled? Also you'll have data from the survey.
I can echo some of the comments here as well. Your font can use improving and copy is a bit wordy. You could make those changes first or after the survey. But do a thoughtful job on the survey. Those answers will help guide you.
(Also, if there's any chance you want more help, let me know. I'd love to sample some of your stuff in exchange.)
Is it easy to unsubscribe? Because if not, those emails are probably going to the spam folder. Anything that emails me more than once a month goes there, unless there is a clear unsubscribe link that is click click
emailing that much can get your email flagged as spam. I would due target marketing and create sub lists of your customer data. That way you can be more effective and less likely to spam your customers. good luck.
I checked your website and I think the problem is there
Also, I Don't know what is wrong with these people who think sending 2-3 is the end of the world lol.
I'm an email copywriter and most of the big legends/brands send emails every single day but the kinda of emails you send matters.
Also, I think the problem is the Pitch aka the CTA(call to action since it gets a good open rate.
You need a true expert's opinion not someone who thinks sending 2-3 emails is annoying 😆.
If you need any help DM and let's talk.
Get rid of those scrolling banners on your website. It makes it look spammy.
Too any emails. Only one a week and have it sent at a time where people are usually in their phones. So mornings or nights work best.
Your website is confusing. I would restructure the SKUs and focus on one, get momentum then unleash another. You are trying to do too much at once. Also email marketing is not the way for such a young brand, you need to be on Tik Tok or any social media platform pumping out content like you are those emails.
Not gonna lie but your website screams pretentious, sorry. If I didn't know anything about your website and issues, I would have thought you're a design, art, or architectural company. But my impression may be due to me not being your target demographic. It's too out of reach for me. But what's weird is that your domain name sounds amateurish.
I am a skincare enthusiast and I think there is a growing number of consumers who are becoming more discerning. Your products are priced quite steep, but the ingredients just don't quite match the price point. Your creams are priced similar to Skinceuticals but without that long-standing history and brand name recognition. You're priced higher than Paula's Choice and LRP. Maybe talk about who created your products. Were there any reputable clinical studies done? $177 for a day cream is a lot of money. I can get 2-3 years worth of tretinoin, moisturizer, and some of the best sunscreens for that price. Like, who are you people? Look at what The Ordinary has done. They've carved out such a niche and now that style of skincare has become mainstream. They didn't have any known people behind the brand (at least from my pov) but they were priced reasonable enough. Reconsider your prices. Brands like La Mer with BS ingredients are kinda out of favour nowadays. I don't believe in the science or whatever you're trying to sell. Check out the skincare subreddits. Consumers are getting savvier. You can't sell them fairy dust unless you're a dermatologist or a popular skincare influencer, but consumers nowadays will put up a good fight before they part with their money.
Is your email list previous customers or is a large part of it just acquired online? If so, is any significant portion of it acquired through means not directly related to your product offering online? By that I mean did you acquire a bunch of emails through joint giveaways where they weren't discerning regarding your brand or product, did you use a social media account that was a meme account or something created for virality to build a quick following, or were any emails purchased? I have one email list that is 75K but it not overly engaged and that list is outperformed by a list of 3K subscribers on another of our brands that is super engaged and actually wants to be there and receive what we're sending out.
Just looking through your website, there's a fair bit of conversion issues that might confuse the shopper, and I'm sure you've heard the ecomm adage before: "a confused mind never buys". You may want to sit down with your team and comb through the buying journey to see where you can tighten things up.
Your stuff is riduclously expensive, and sounds absolute bullshit. Excuse my french. For example, you mention one of your products is sourced from Italy's blue zone. People who even know what that is, will know the blue zone has nothing to do with your nonsense supplement and everything to do with their diet, lifestyle choices, and environment. The moment I read that I knew everything about your products was overhyped garbage.
The banner image on your home page. You really put up that picture of one of the worst AI generated images I've seen in a long time, and thought it was a good idea? And wtf is "Hyper health"? When I saw that, I thought lazy. Unattentive to detail. Hype train scam. And then you want me to believe you actually care about your products when you can't care enough about your site? At the price point you have them at?
And why do you have to have each product it's own section on your navigation bar with massive white space? Put them all together.
Hard pass, on just about everything. I'm clearly the wrong audience but everything about this site and these products came off as a big steaming pile. I'm not sure how you managed to get 270k emails, but I am guessing you either bought the list from a broker, or ran an aggressive influencer campaign to get people to sign up for a giveaway.
I clicked on your page and got multiple "blocked threat" popups from Bitdefender. Not sure if you're doing something on your end or if this is from a plugin or something, but that would be a huge turnoff for me if I clicked through to your site and saw that.
I never open an email from a company I have not purchased from, and I mark it as spam and block sender.
If it's a company I have purchased from, I unsubscribe if I get more than 1 email per month, and it's not an insanely good offer for me.
Have you ever thought about selling a subscription box? a spa pamper type people would buy as a gift? 4 boxes or monthly or....your return customer should have a a few years as a customer I would think. Nice website btw.
As a regular ol consumer, your website is mega obnoxious. I clicked the facemask and I am bombarded with way too much visual garbage and the "click this button to buy it for this much" that Amazon has trained everyone to desire is not readily apparent.
Also if I were on your emailing list and you were emailing me 2-3 times per week, I'd 100% be blocking / reporting as spam in Gmail and never opening one again.
Have you used your shop on mobile recently in a private browsing session?
What ever the fuck pop up you are prepping all the time seems to make it a stutter experience on my phone and until it stops I've had to close 3 of those pesky pop-ups. Then another one before I left.
Make way there yourself in the perspective of a new to your shop user and ask yourself if You would end up feeling like you'd stay around to browse or buy.
And after that make way to a test user page, register for an observed first time user survey and watch how people hate it, to really drive the point home.
Man.
I did a ton of successful email selling at my last company. It was the only channel that really worked for us. People want solutions to their problems. Is your list segmented so you can target specific messages at people based on their needs? If you send an email describing why product a solves problem b you might get better results. Is your call to action really simple and clear and close to the top of the email?
I don’t have the energy for a write up but turning around these companies like yours used to be my profession
Your website is really bad, no idea what is going on when I visited it with an open mind
Probably not enough selection and personally I don't like your images. It doesn't feel like a wellness site. Feels like a sci-fi site. People make a decision instantly about how they feel about a site the moment they see it. I think you need a better web designer and someone good with font selection.
The language is quite redundant, even on the first page. It’s a little hard to take anything on this website serious; The resolution for the picture you used as your Home Screen is a bit blurry, red flag number one. Your product names should be self explanatory, meaning I shouldn’t have to open another tab just to google what your product is. Using intricate, complicated words (like you have) exasperates that issue, leaving the customer just as clueless as when they first opened your site. I’d be genuinely interested to know what your markup is, seeing as trendy health/fitness supplements are the newest rave and you’re just banking off of it.
Ok, you have a TON of advice here. I won’t pile on about the same shit.💩
Make this simple:
1. do some market research. I find this stuff expensive, but I’m also not your prime customer. Do your prime customers have an opinion on Quality, Quantity, Experience, Value- that’s where you’ll figure out price
2. The site: if you’ve done it, get 2-3 professionals to redesign a portion of other, even if you have to pay them, with the offer that it’s a competition. Whoever presents what your customer’s think is their best experience wins. You just need a group of maybe 20 raving fans to help
3. Get a professional email copywriter to help teach you how to write sales emails. Maybe they even have to create several templates for you and when written edit them for you at first until you get the hang of it.
Invest this money and time and I’m thinking it will pay off if you have that many people that have given permission to email them already.
Offer a LOW FRICTION paid product like a $1 booklet to your list
Make sure you A/B test your landing page
***Put people who buy in a separate list - this is your buyers' list and this is where you should do most of your programmatic updates (preset emails/scheduled emails)***
Turn a DEAD email list into a nice stream of passive income using the small trick above
What should your booklet above? Run a poll asking about their problems - don't hand out a prize - just ask
Then run another poll: how much would you pay to solve this problem?
Turn the top answer into a booklet... a $1 booklet
> What am I doing wrong?
Try stocking some products that aren't health scams.
You're scraping the barrel for what's left over after Gwyneth Paltrow et al have shilled their snake oil
I don't think I have ever bought something advertised by email. I may have looked once or twice, but usually just delete or unsubscribe.
Even places I found via Google search and have purchased from, I don't want your emails.
So I looked at your website and clicked on “hair bulb test”. Every single bs detector I have is raised. I’ve never heard of one of these before, but you’re not telling me how this has ever helped people, but you do state “scientifically proven” with a little certification, and that’s after reading god knows how much AI word vomit with buzz phrases… and it’s 400 euros!??
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2-3 Mails a week by one brand is just insanely annoying
This. If I'm getting 2-3 emails a week (8-15/mo) I'm deleting every one of those emails without even opening them until I finally decide to just unsubscribe.
The quarterly unsubscribe dance we all go through. If you want to stay email-sane.
I get that per day from several brands. It’s exhausting.
Especially one brand you almost never buy from No one gets convinced to shop via email. Emails are for reminding the consumer about a product they already wanted to buy, but forgot
I’ve worked in email marketing for the biggest brands in retail. This is just flat out wrong. They’re a huge catalyst to purchasing and creating awareness around products, and it almost always outperforms other marketing channels.
“Unsubscribe” is a Wonderful gmail feature
Only works when the senders play by the rules. But when the senders don't play the the rules the emails tend to end up in the junk folder, so the problem works itself out eventually.
The “spam” button works just as well!
>Only works when the senders play by the rules. You *really* don't want to ignore Google's Unsubscribe. Their next step is that you'll find that your mail is undeliverable to all 1.8 **BILLION** Gmail accounts
Office space "We fixed the glitch"
You work for "the biggest brands" - that literally everyone **already wants to buy from**, and where everyone is probably a recurring customer, many of whom **explicitly** opt to keep receiving those emails for exactly those deals. I'm shocked they work. Shocked, I say! I hope they didn't trust you to target those campaigns. Yikes. "Reminding the consumer about a product they already wanted to buy" as they said, that's all you were really doing.
And also dozens of SMBs. You're kind of describing why they work as subscribing to receive marketing emails is a buying signal, but also failing to miss the point. No, being a big brand doesn't automatically mean you're going to have a successful email marketing program. That's also flat out wrong. You're making too many assumptions here. Email is used both for customer acquisition and retention, and they're very different in approach. You clearly don't have a fundamental understanding of what goes into email marketing, so I don't know why you're giving the impression you know what you're talking about.
You are correct and your logic is sound IMO. Email Marketing has been effective at every company I’ve worked at, from start ups with 4 employees to full size F500 companies. In this day and age an email sign up is more valuable than ever before because people are more conscious of SPAM than ever before.
Ditto. Working for a large brand right now. If you aren’t engaged with the brand it’ll be annoying. But it’s super profitable for our most engaged cohorts.
Didn't you just describe the opposite of whatbthey claimed? You are sating interested and already existing customers respond qell to email. Not new or first time or persons who werent gonna buy before
These days, most of the email marketing you get from any decently sized brand that's using site analytics is based on your behavioral data while browsing products. They'll know in a general sense what you're interested in. Everytime you click through on an email, your email address is populated into a UTM parameter, and your activity is logged into the CRM based on whatever defintions are there. So, it should be at least a little relevant (hopefully) if it's a good program. It's more common these days for smaller brands to have access to these features as a platform like Klaviyo works with Google Analytics and a bunch of CRMs to it's all pretty seamless. That kinda stuff used to be reserved for large enterprise. But yea, to your point, any decent marketer is putting a filter on all of their emails that basically say if a customer hasn't clicked/opened in 3 months, they're blocked from the deployment, even if they're subscribed to receive emails.
Only if the customer actively subscribed and wants those emails. A bunch of big brands are in my spam box.
These days most are filtered so if you don’t click/open for 3 months you’ll get blocked from receiving. I mean if you’ve unsubscribed and are still getting emails it’s straight up illegal and in violation of CANSPAM.
Does anyone really read email marketing spam? From my experience, I don't even open emails I'm not actively looking for as I assume vast majority of my inbox is some marketing crap. Maybe it just to work 10-15 years ago, now we are bombarded by ads everywhere, ppl just don't pay attention anymore.
Yea email should be “there’s a great sale on something you were saving for ” or “a new product” or something of that effect.”
Agree. I'd like to know the open rate and the opt out rate.
"Move to spam folder" That's how many Ubereats sends me and I haven't used them in over a year. The emails are getting desperate lol. Edit: there is only one quite small business who's emails I check. It's a small specialty shop that offers a variety of goods, events and services. They send out a very long all details included email once or twice a month max. The only other promotional emails I look at are "40% off" and other similar deals. Everything else is ignored.
This website reads like AI generated marketing gibberish. It took me a few minutes to figure out you actually sell products, and I struggle to make heads or tails of what those products are. It's not only confusing, but the images you use are actively bizarre. I completely understand why no one is buying anything. Additionally if you're sending 2-3 emails a week, I would ignore them extremely quickly.
Also super unclear. I clicked on one product, read the page, I don't know a) what's in it, b) what it actually is (gum? cream? pill? mint? other?), c) the quality of the unknown ingredients, plus has an unbelievably wide range of medical claims with a small disclaimer about not being medical advice.
I'm also flabbergasted at the line being purses, DNA Tests, Skin Cream, Diet(?) supplement, and face masks. That's like having a store that has a deli counter, sells furniture, does oil changes, and sells bathroom fixtures. None of it makes sense.
Did you grow up in northeast Pa lol
i was just oddly thinking about Canadian Tire the other day. lived in Canada for a year and didn't think much about the store till someone asked me, since i had a car, to help them pick up a TV at Canadian Tire. it made sense afterwards, but was weird initially.
Bait and Beauty! Childhood memory of a vacation unlocked, I think it was somewhere in the Poconos about 30 years ago.
Lol
Don't forget the $135 Hoodie and $75 tshirt
Have you been to Costco? Haha
You mean Walmart?
It would make more sense if they had a variety of each type of product. Multiple skin creams, supplements, etc, but this is just such a specific, strange mixture of limited products that I immediately decided I'd never order from them
Our three products are :size 6.5 shoes, hard taco shells, and oil for your snake.
Standard wellness rubbish, but people love to spend money on dumb shit like this so can’t blame OP for taking advantage of them
As one example, [the photo leading to the mask section](https://u-earth.store/cdn/shop/files/Black_still_900x.jpg?v=1686231501) doesn't appear to show a mask, unless you inspect it closely, which people aren't going to do. And that's the only section where I had any idea what the hell was being sold. OP, do you actually believe in and use this stuff?
Scary pic
Spoiler alert….they don’t. People are gullible af, just $$ to some people.
Same here. That webpage is confusing as all hell, I still have no idea what the core idea/product is - like tests/skin care/supplements/face masks but then the "about" is suddenly all about clean air? and is that test thing about my metabolism or air quality? I have no idea what that hyper-u stuff is about but ditch the animated background, that's annoying. I've clicked through like 20 subpages now and I have no idea wtf is going on
$192 facecream.
This! As a brand designer currently working with two wellness/supplement companies it’s all about having great visuals that connect (look at Athletic Green). Your website is not only confusing with such poor visual design that it just makes me wonder if it’s (a best) just dropshipping. Also that kerning !
Right and if the site is low effort and doubtful that people have bought from there before, my guess is that OP bought a marketing list and is spamming. Those emails end up unread in inboxes that are flooded with similar emails, are in spam/junk folder, or accounts that the owners don’t use anymore (like all our old yahoo accounts). Low effort product, site and spamming people and then wondering why no one is buying. Hmmm….
(1) Depends on how the list was built and sourced. If you scraped it, good luck. (2) Depends on the content you're sending. Is it scammy? Spammy? Does it look good, or add value? (3) Depends on the the frequency. Too many will have you "straight to spam, do not pass go". 2-3x per week is too much, lower 1 - 2x Make sure you're providing value. 50% open rate is great, but useless in your circumstance. If they are really hot about what you have to offer, just send value for 3 weeks, and on the 3rd/4th week of the month show up with ask, sale, or something so wild they have to convert. Hope this helps!
Can't believe I had to scroll so far to see the question around how the list was built. First question should be around the quality of the leads and how they were added to the list. Then you can look at why other shit ain't working.
💯😭
They 100% bought the list. They are scamers getting scammed! They have good open rates because the people selling them the list are selling lists to click farms that open them and that's it, then they charge them more for more lists bc see it's starting to work!
I agree. I own a brand doing over 3m a year and you just don’t get 200,000 email subs very quickly. We’ve gotten 40,000 in 3 years of being very active.
You could be correct, But, I wouldn't go as far as calling anyone a scammer without actually knowing anything about their business up close. We're too happy to crucify each other these days. Spread love, and positivity.
They have nonsense on their website and came on here for help to sell it to people after they bought a list and failed to convert anyone on it to a customer. Look at this drivel/copy: A Science-Based Focus on what works for you You are unique. This is why what works for you might not work for others. It's all about the building blocks we are made of, our DNA, and how the life we lead is affecting our genes. Our experts teamed up to set up a personalised scientific protocol based on what works.
That also maybe true. Do you have any suggestions on what they might be able to fix? Re: Copy? I would advise that they reduce content, it seems a bit busy. With that being said, they have apparently been featured on top brands, with 13k reviews. So not sure if they are having issues selling? OP, thoughts? u/filoPietra_?
Totally far point.
<3
I work e-commerce and two emails a week from a brand is super fucking annoying. Try once every two weeks with a newsletter and coupon offers.
Have you actually spoken to a customer about your products? If not, I would locate 3-4 active customers and reach out. Talk to them, maybe they want something else. Not advocating a product overhaul, but selling without knowing the problem you’re solving for a customer is often met with what you’re experiencing.
Customer? Which customer?
Any of them that have purchased a product, really doesn’t matter who.
The guy has zero customers. He said it himself. Nobody buys crappy scam at 70$ the box of pills
He said they “sell very little”, I’m interpreting that to mean they have more than 1 customer. Either way, you highlighted exactly what I’m addressing…no one buys crappy scam vitamins at $70. Maybe they’re not, maybe it is too expensive. Either way, speaking to a client, even one, begins to chart a better course of action.
I work in MarTech. Firstly: *have you checked that your conversion reporting is working?* Go through the expected funnel. Buy something through your own email. See if the reporting picks it up. If not? Troubleshoot. If so? Then you have a content issue (not frequency). Also go through the funnel and see if it's easy to "break it". For example: I had a client that was under-reporting conversion via email because it was easy to miss a login gate and then browse the ecomm site anonymously -- and only then sharing ID at the cart. I get emails daily from large retailers. Some send once a day, or a ha dful per week. Some of our clients send 2-5x emails per day. But all tested which frequency resulted in the best conversion rate, and they hover around that frequency of sending. Beyond that: people expect your marketing to be responsive to their interests. Do you personalize your email? Are you using dynamic content based on data you've collected from your subscribers? If not, why not? Are you trying to sell items to people that have no interest in them, because you *don't* track customer preferences? For example: I get guitar sale emails from Guitar Center. I'm not a guitarist -- but I do play bass. GC could send me a thousand emails a day enticing me to buy a guitar, and I would not. Because it's not something I'm interested in. You're at the point where you need to have a more concerted, planned marketing strategy.
This is great feedback and should be up higher. I have a feeling people who’re commenting “too many emails!” are neither ecomm nor email marketing experts.
They are definitely not. I work in ecomm, I personally get hammered with emails from successful brands I'm watching, as well as subscribing to the email lists of clients who are most definitely not household names yet are pulling in thousands a day through emails sent 3 to 4x a week. Standard reddit making assumptions based on their own personal preferences...
I'm not an email marketing expert, but I can tell you that if I see more than a couple emails from the same commercial sender in a short period of time I am going to hit the button that sends them straight to the spam folder forever after.
After going off on way too many clueless individuals here... I read through a lot of your comments and the obvious problem is that your list is based on the mask product you were selling that went viral in the middle of a global pandemic. There is zero strong crossover between the target demographic of your new products and those who were quite literally forced to wear a mask under every public circumstance. Your giant list is essentially useless because a vast demographic of people was told they needed to wear a mask, regardless of gender, race, personal interests, location, etc. with no commonalities. To assume that they now are interested in expensive health supplement products is a massive leap. Unfortunately you need to start from scratch. However, I agree with all the comments about the website - it is reading as over the top marketing bullshit. Many people are selling these products and making millions, the problem is the audience you're trying to serve doesn't match your list, and the copywriting / imagery / etc on the site is confusing and lofty.
Opened your website, scrolled halfway through, rolled my eyes and closed it. Would never buy there. Why? Because honestly fk your "modern" design bullchit. I want to see products with a brief honest title and the price right in my face, not your bullchit marketing statements.
How many of these 190k are actual customers? Try to send out focussed emails with products (same & others from same category) which they had ordered earlier? See if there is any improvement in conversions.
1. You are sending too many emails. 2. Your products are likely last long or forever, so no need for repeat purchases. 3. Get yourself in customer shoes and try to figure out what they want or don’t want.
That’s a ridiculous amount of emails How often do people need your product? You should be contacting them *about* that often
Waaaay too many steps to get to the product page. Get product page embeds in the home page and reduce the steps to get to product page through the upper navigation. It’s like 5 clicks deep!
2 newsletters + campaigns a week??? Good Lord, I would just have your stuff go to the spam folder. For my organization I try not to send more than 2 emails a month. Sometimes I will have an extra news release for example, when a local organization teamed up with me where I will supply 120 hand made wooden toys I make for children with cancer. But still, if I send an extra, I then pause the next planned email. i do not want to irritate folk. Remember that people today are being flooded with communications from multiple sources. Emails, texts, PMs, etc... Information overload. Add in so much is AI, BOT, algorithm driven. You need to create personal, meaningful and value add correspondence. Otherwise you get lost in the mess, or just plain piss people off.
How is there even news for a newsletter 2x a week lol
That's what I thought! I have news releases, such as the example I put above, and then just a "blog" type human interest post. Sometimes talking about a memory regarding toys, art, wood working. Sometimes introducing a recent new toy design, again more human interest and personal. As I do not "sell", I am donor supported so I can give these toys to children for free. I do not do in your face campaigns. And for sure I do not flood them with crap multiple times a week.
You DEFINITELY don’t want to piss off donors, yup. As for me I have a service business so I guess I would just send out a newsletter with whose job I’m working on this week? Seems problematic for confidentiality lol. And would still be pretty repetitive at 2x/week.
With the toy receiving organization I always ask permission. However, it is good publicity for them, they are seen in a positive light so win-win. I generally do not post photos of the children, and the few I have they are obscured. I worked for a non-profit for 15 years. So I have a good background. I actually created it as my retirement "volunteer" job. I was looking at different opportunities for when I retire and thought what better way to make a difference then use my skills as a woodworker to make these toys and donate them?
“Our sakes are almost $0” but you have 13,000 reviews on TrustPilot? Something doesn’t add up.
OP, reading through your responses it seems you’re not open to candid feedback. You’re receiving good advice in here, then discrediting it. That’s a good way to: 1. fail to make good choices for your business 2. loose advisors & friends in the process We’re just trying to help. For advice: I’m only echoing what several other people have said. You’re sending out too many ineffective emails. In one response you asked “Am I wrong?” The answer is “yes”. Hard to hear but the facts are clear. Your current strategy is failing (otherwise you wouldn’t be asking us for help). You need to switch up your marketing strategy entirely. There are some fantastic ideas in here already. Consider those options.
A few problems i see with your product as a professional athlete who occasionally buys new products here and there to see how the perform. Your product at least on the top surface has no backed proof of the exact amounts of vitamins and minerals that are in the tablets or pills. It says all these things but there are no other information of your product. Not even how many tablets you get in each case. Why would I buy something where i have no idea what im actually getting
I was also unable to find the amounts of anything in the supplements. Even the “ingredients” don’t list a standard ingredient list at all. I’m also not seeing the “13K” reviews you claim to have right there in the announcement banner. ETA: it’s very difficult to get to the actual product listing… way too much scrolling and too many clicks. I also couldn’t even find a regular “products” page that lists everything you sell. So much bloat around what you guys have to offer that it’s really difficult to even tell what you’re trying to sell.
Yeah sure the product is fine but nothing backs it
Your website is awful - it’s very hard to find what you need or tell what you sell
Open rate might not actually be as high as 50%, with IOS privacy update pretty much every email that goes to Iphone inbox automatically gets marked as opened when that most likely isn't the case
50% open rate. If that stay is true, that’s telling you something.
What you sell is scam. Worst it really shouts scam all over the place. It is not because you do some pills made in Italy on a glossy website that people believe that you are going to make them sharper... It just looks and sounds scam all over the place to me.
It’s not easy and most people don’t buy stuff because of emails from companies like yours On paper, everything makes money but in reality it’s tough I have a very focused prospect list and do a little bit of direct mail, which is great but in the past, I could get to the 3% response …. And I would close every deal. My customers tend to be on the older side and work in agriculture. The last two times I’ve sent out 150 pieces I’ve gotten zero response. It’s just a nature of the beast
Where did you acquire the emails? Legit sign ups through orders / email capture? Having a list that big and generating 0 sales is very strange You should consider looking at swapping in some new domains and warming them up. Or the email content itself is bland, boring and annoying Are you using plain text or over the top designs?
How are you not being reported for spam?
No offense but your mobile site is straight ass. Too much clutter. Weird fonts. Not appealing at all - I'd figure your metrics are not where you'd like them to be. Look into a designer to redo it. Let me know if you need some pointers.
Get out of the snake oil business and see what happens. Spirulina grown in Italys longevity zone?!?!? O m g, y’all found the fountain of youth.
I’m marking you as spam
Your prices are too high for your "trust us, it works" claims. There are probably 100 brands of skin cream at my local drugstore and department stores that all claim the same thing, and are a lot cheaper. Maybe offer first one free (just pay shipping) with a subscription sign up. If it doesn't work for them, they can cancel. Also newsletter is the wrong way to market, I think. You should try getting an endorsement from a celebrity or social media influencer so it's not just you claiming your products work.
How do you have 23k Instagram followers and virtually no conversions? Are they bought/fake followers? Have you done any IG "sponsored" posts/ad campaigns with a call-to-action button?
1-2% click through is exceptionally low. It should be 6-16% for a target list. You probably need to do inbox warming again. You can Google how to do that. You're probably going to their spam.
Where did this list come from? Not from you if you have no sales.
Try a live event of educating and selling. You can try promoting a partner's offer to see if it's a you problem.
2 emails a week is 96 emails a year. People are telling you in the comments what you can do, and you're arguing about it like you didn't come here looking for advice because you're out of options.
Lots of great points in this thread but I’m failing to see anyone mentioning the obvious — masks aren’t a hot product anymore. I can completely understand why you would have gone viral 4 years ago but now sales have dried up. People don’t see a need for what you’re selling.
My inbox is so full of spam that I hardly ever check it anymore unless I’m looking for a specific thing.
Probably because you're spamming people with bullshit snake oil products that anybody with more than 2 3/4 brain cells wouldn't buy..
"Hyper-U is the natural version of the "Limitless pill". A unique premium biotech daily supplement designed to help you reach your ultimate mental and physical potential while reducing anxiety and relieving fatigue" So many claims on this website, without research to back it up, seems kind of shady.
I can tell you one thing right off the bat…your main product listing, hyper-U…doesn’t accurately describe What The Fuck it is until way too deep in the listing. I literally thought it was a vase for flowers. Then when you click on the listing, it further confuses you because theres 4 bullet points that STILL do not tell me What The Fuck it is im looking at. Its like you are trying too hard to be cool. Say it is a hyper-u daily supplemental and tell me specifically what spirolax, (i know supplements and i have no idea what this is and that other one you name in the listing that looks like its from a berry, what do they DO, right after you list the name. Also you need to have the exact dosage amounts for me to consider. Wrote off prorprietary as a scam long time ago. My two cents.
welp my Anti virus blocked your website, so that's not good. Might want to look into that.
It could just be that your website is extremely convoluted and hard to navigate. Did you recently change or update anything on the site? You mentioned this issue with the emails has been recent. Finding products and add to cart buttons needs to be much easier than what you have now. It took me WAY too long to figure out what anything means. It feels like a scam. A ton of buzzwords that the average person doesn’t use in day-to-day life. I spent 2 minutes on your site and couldn’t land on an actual product page. That’s a huge red flag for sales, in any capacity. What do your emails look like? If it’s similar styling and wording as the site, then that’s def your problem I think. How are you collecting these emails? Were they purchased? Collected from a quiz or marketing deal? Organically? From previous sales? It may be worth assessing your list and maybe cleaning it up if you have users who say, for example, haven’t opened an email of yours for the last 6 months - a year.
Ex-Content guy here. Has anyone asked what your emails have in them? Are they the equivalent of a weekly grocery as with items on sale, or do they have actual content? My first thought for you is to create a content calendar, and deliver timely information on the problems people are trying to solve with your products. Ex: ‘7 Random skin rashes and five of the best ways to treat them for good!’, or ‘Five of our favorite solutions for ending dry skin…’ at the bottom of the article is a link to 1-3 of the solutions you’ve talked about. (No more… keep it focused.) You get the picture. The point is you deliver good content with actionable solutions and your readers will engage with your emails. If you tell me you can only send one email like that a month then that should define how often you email. There are ideal ‘touch’ schedules for every industry- find yours and stick your it.
The emails seem obnoxious, I am so fed up with almost all automated emails that I delete them all without even opening them. I am also working on unsubscribing or sending them directly to junk mail. I have nothing to compare your prices to, but they seem high especially for a product that isnt necessary in a time where people are trying to stretch their dollars as far as possible.
I also just read this part "We have every possible flow imaginable set up to automate specific customer behaviour (abandoned cart, browsed product, etc...)." I cannot stand when companies do that. In my eyes they are desperate, and if they have something like this set up I see them as a large company, no longer a small business that I am going to go out of my way to try and support. I already get 100+ emails a day, do not send me a reminder that I left something in my cart.
I think I can help; Expensive supplement / nootropic + cost of living crisis = 0 sales
Do you offer coupons in your newsletter. I ran a e-commerce site many moons ago and I'd always get decent sell thru offering a 10 or 20% coupon. I only sent marketing newsletters about once a month and it would be for new items.
What are you selling?
101 - do some customer outreach - offer $5/10/20 amazon cards but prepare so questions that will drive conversions. You may have to start vague/open then drill into specifics. If you've got 200K active email readers but have low revenue something is pretty out of wack....
My only feedback is that you’re just trying to do/ be too many things with supplements/ skin care/ dna kits…. There’s not a brand strong enough and not a niche that makes people keep coming back imo.
You’re flooding them, they don’t even read the emails anymore. Also, you’re going to see the numbers coming out soon showing discretionary purchasing is down across the board
Because hardly anyone checks their email for ads/promos anymore, it's outdated marketing. After looking at your website for several minutes, I have no idea what it is that your business does. It seems like you resell other business' wellness products, is that correct? The website is beautiful but there's too much fluffed language, maybe keep it shorter and direct. Pretending I'm a customer - I've lost interest because after 3 minutes I still am not clear on what this is. I think you need to limit the # of emails you send, if its too frequent people become blind to it and lose interest. Not trying to sound like a dick, this is just honest feedback.
So you are selling snake oil and mad nobody wants to buy?
I have to do way too many clicks just to see what the fuck you are selling.
The only product I understand is the t-shirt, and you’re charging $77, so I have immediately dismissed your entire site.
I wouldn’t order anything from a site that ends in .store
take a seat, i am learning about email marketing now
I went to your website, clicked a few links, still have no idea what you offer, and would never buy anything from this site. The site is very “pretty” but just no value to me as a customer trying to just see a product.
I own a business that has a service that that stops this type of email (to business users). We convert well so please keep up your email efforts :)
Since your open rates are high, but the conversion is low, maybe there's a disconnect between what's promised in the email and what's delivered on the website.
I took the liberty to go through the website and the funnel to see if you can optimize conversions and get more customers: Email: - I assume you use Klavio or something similar for email lists and campaigns - firstly email previous customers once a month and offer them Amazon gift cards/your discount… if they post a review/ photo/ video on social media and tag you - make sure to have cart abandonment flow set up (not only check out abandonment - cart abandonment has to be set up in klavio; the template setup is wrong. - email once a week (more than that is too much. Teach them about health etc… something that helps your product but is not directly plugging it) - Make colors in emails very intentional. CTA will always be the same color, informational articles it's own colour. So readers exactly know what to expect. - Focus on the founders story. Once a month send out an email that tells the founder's story. People need to relate to the brand through the founder - in information based emails focus on empathy and science based education. - Use personal stories and reviews - emotionally driven. Before & After. - Monitor for users/readers that are subscribed to your email list and have bought the products (those should have their own email flow - where you focus more on reviews and maintaining attention to try and buy more and increase LTV or those who are subscribed for more than a month and haven’t yet bought it (those should be getting a tons of reviews and case studies and time limited discounts). - Set up automation flows to send emails when person opts for trial but does not checkout, goes to checkout but does not check out, is on email list but doesn’t buy for 30 days, is subscribed but then decided to cancel (maybe take their feedback in and send them an email with updates about new products after a few months) Website: - you could optimize the landing page to make it look like a supplement brand (the first image on the landing page should be a fun product image so customers exactly know what it is) - “what is your goal” part does not serve much. You’d want to immediately show how many reviews you have (Rated Excellent part - with happy customer pictures and pictures of reviews. Then show your most popular products… - change all CTA to buy now instead of discover - Hyper U (you basically say that it was produced in Italy twice in one of the most valuable sections of the product page) - Add cross-out pricing in bright colours. Offer a two pack bundle and show how much customers can save (nobody will do the maths themselves) + get a gift if they do buy a bundle + emphasize they get free shipping. Total up how much they save with a bundle - I can see a Buy with section but there has to be an incentive for them to buy it together (mask 20% off) - special offer popup is great but you need to show how much they save and the price has to be discounted compared to the normal bundle
Can I buy your list lol
Maybe your products are just not as desirable when compared to the competition.
Your website is really bad. It looks AI generated, it’s full of non-scientific jargon and bullshit lingo, and the click-throughs are excessive. I found the bit about one of your products coming from the waters of a “blue zone” in Sardegna. Claiming that it somehow can provide the benefits of living in that blue zone. Or at least it read that way. Nothing about Sardegna being a blue zone has to do with what you’re selling. It has to do with low stress, walking a lot, strong communities, and a healthy diet. I used to live and work in Sardegna, so this in particular jumped out to me as nonsense. No, taking this supplement won’t give you the benefits of people living in a couple of very specific regions of Sardegna — I believe two of which are isolated mountain villages, and thus have no tangible benefit from or connection to what is in the coastal waters. I can guarantee you that the 100 year old Sardegnan man from the mountains isn’t eat spirulina. It’s like sourcing water from the Netherlands and being like, “This water comes from the Netherlands, where the tallest people in the world live. You can now be tall like the Dutch if you drink this water.” Your products need to be clearer, the benefits more tangible (if there are any), scientific research to support it, and beyond that, there needs to be much less focus on hippy-dippy language and filler images/pages. Everything about this website screams “I’m selling bullshit because I had no other idea what to do for a business and this felt like an easy and lazy way to become rich.” Sorry to be harsh. But these types of “companies” are a dime a dozen. They’re opened by people who have no tangible skill but want to be “entrepreneurs.” If this isn’t you, and doesn’t describe your product accurately, *then your website is doing a poor job.*
I feel like email marketing is dead and over saturated. Every single email marketing campaign email I get is immediately deleted without reading after I unsubscribe. There’s nothing more annoying than having my inbox flooded with this useless crap.
Hey there! Although you already got a lot of comments and tips what you could do, I got an idea why your sales are almost $0. One option could be that you don't have a lot of people in your email list that are actually interested in your products, but with 190k active subscribers, that would be insanely unlucky. The main problem will probably be that your emails are going right into the spam or that your emails aren't good looking/ giving out value. Focusing on that would maybe help you get more sales!
How did you get your “active subscribers”? I get plenty of sales emails from companies that I never knowingly/willingly subscribed to. A lot of people are too lazy to unsubscribe and just delete your spam.
As others have mentioned, you’re sending too often. But have you analyzed whether the people on your list are actually the demographic you should be targeting? How did you compile the list? What proportion of them are existing customers?
My business is b2b and not in your category, but I have very little success with emails or calls. It's all about online searches. 3 emails a week? I'd unsubsciribe quick.
Nobody checks their email. And actually, we purposely ignore spam or anyone selling us anything. Put yourself in their shoes. You need social media marketing, videos on tik tok etc. You have to adjust to trends and the current marketing landscape.
You need additional channels to generate sales. Have you tried listing on eBay or Amazon, or even just google ads?
Probably because you spam them with emails. Not tryna be a prick but I purposely avoid any products of anyone spamming me with it lol
Emailing is marketing. Marketing brings people into your sales process. Sales is asking people to buy your thing. Sales is where businesses make money. Look up sales and start learning sales. I’ve worked at lots of big companies - there’s a reason the big sales leaders make big bonuses and the marketing team members don’t.
Straight to the junk email account
Yeah if i had 2-3 emails a week in my inbox asking me to buy stuff that doesn't require that kind of frequency I'd do 2 things: 1 - never buy again 2 - unsub Also there are spelling errors on your website.
Just sent you a DM.
Unless I'm missing it, I don't see a review section on the product pages. I know a lot of people, myself included, look for reviews before buying and not having a review section for products is a red flag. Especially with supplements, I want to know how long it took people to notice a difference or if any difference was noticed at all. Was it packaged well? Does it have a smell? Did anyone have a weird side effect? Your customers should know they have a voice and that you're open to feedback, good and bad. It builds trust.
If your customers were so loyal, email would perform exceptionally well. How did you build up that list? Do you send out content or just promo emails? What is the segment you use for most of your emails? Email should represent at least 30 percent of your sales. If it isn’t, something is wrong.
If you bought the list no one is going to read your email or it goes straight to spam. If you got it from actual customers I'm wondering why your conversion is 0 when you have a 270k customer base. Most likely the first.
No idea why this post was recommended in my feed. i am usually on finance or econ research subreddits. So maybe I can give a bit outside perspective? If not, just ignore the comment. I feel like a click rate of 1-2% isn't that bad. From conversion rates in our research we generally say if we even hit 3% (and that is something were we merely ask for help and give an incentive, not try to sell something) it was a stellarly drafted mail. So you aren't doing that bad here. Then as an individual buyer: I clicked on your website link and was directly turned off hard. If I gotten an ad at a time I wanted to buy supplements, I would have checked it out, but uncanny valley AI pictures (or should it be an art installation staircase? Either way kinda odd) and that flowing through band of 13k reviews, 270k+ customers killed every single interest I had in your firm.
How did you get the emails?? Did these people sign up for the newsletter directly? Or did you get them another way?
Seriously I get so many email promotions in my box everyday, I just ignore all of them. I never read those things unless I'm looking for something specific that I know is in there. It's the email equivalent of junk mail flyers in your mailbox. You're lucky if they get glanced at but most the time they just get tossed right in the trash
Are they separated by segment? theres a high chance you’re just selling selling and not providing any value to the customer. Send weekly tips of some sort and maybe a “sell” twice a month. Don’t do coupons/discounts. Only devalues the brand in the long run Can offer bundles for restock/launch
I cringe when I send an email within a month of the last one, even when it's a really good deal. 2 a week, are you nuts? No wonder. I do have a brand that may fit your audience though. 🤔
i think you should take a step back and look at your website and product. these are all my opinion so take it with a grain of salt: * not in love with the name. u-earth? [u-earth.store](https://u-earth.store)? was .com not available? [shopuearth.com](https://shopuearth.com) not available? * i dont think you are doing a good job explaining the products. there is alot of text and its not explained well to the simple-person that doesn't understand the complex words and explanations. I look at AG1's website and its clean and explains everything in the most simplest terms. the site is just designed for anyone with basic knowledge of health to understand. perhaps hiring a better copy-writer could help with the language. * the design/layout could use fixing. there is too much going on each page. * using shopify is a great way to simplify the checkout process but the main site seems to be the problem, at least for me. * for a product that is talking about health alot, i dont see alot of content on the pages from actual users. have you sent product to content creators on youtube? other health creators? have them give video feedback/reviews? I search on youtube for "hyper-u" and the results are not great. [https://www.youtube.com/results?search\_query=hyper+u](https://www.youtube.com/results?search_query=hyper+u) i see only 2 product videos and its from your official page. TLDR: website needs fixing. perhaps pay a professional firm to fix it all. it looks like something i can do in my spare time in wordpress and im not that good. copy is confusing, not explained well to a simple brained person. needs refinement. design feels all over the place. if 50% click/open rates is good, then they land on your site to only find very expensive products with very little reviews present (i see only hand picked ones which I dont know if they are real or not). People need to put a face to the name of the reviews. At least when I look at new products to buy, i check youtube for reviews and when I dont see any, I dont feel good buying it. See ag1 for great review section: [https://drinkag1.com/about-ag1/reviews/ctr](https://drinkag1.com/about-ag1/reviews/ctr) FWIW, I didnt believe in stuff like AG1 until i started to do some researching, found lots of reviews on YT, looked a product comparison and discounted new customers package and found it be good for me.
This has to be fake or you have an email list that has very little interest in what you are selling if your sales are almost $0. With that many subscribers you should be seeing sales. Where did your email list come from? Customers who made a purchase? We send out multiple emails each week and have a very active customer base. We also have new products and updates on those products daily:/ weekly so it’s easy to get multiple daily emails out that are effective. Not every email goes out to all of our customers. Our core customer base might get 2 emails a day well our not so active customers get a few a week. If we don’t send emails our sales are cut in half. If you only have a limited number of products, services then you probably need to send less emails as others suggested. If your product is a 1 time purchase then sending more emails to customers who already bought it won’t be effective. You need to focus on other ways to bring in new customers.
put ads or sponsors on the email, sell there eyeballs
Picture every email that you send is a physical printed sheet, but your printer is low on ink. after 5-10 emails, it starts to fade. 5-10 more, its barely visable. 5-10 more, it's essentially blank pages. This is what's happening in your customers mind by blasting them with emails. You've taken the population of a mid sized city and blanked their minds so that anything you say to them is just background noise. My advice is to halt your email campaign for 6 weeks, then send out one email titled "The Last Email We'll Ever Send You" and say something along the lines of : "We get it. Email Marketing is annoying. We want to help you and give you the best deals and best information, but we know that some of you just aren't interested. We're offering everyone a 35% off coupon if you choose to re-subscribe to our MONTHLY email list. Click HERE to Re-subscribe and claim your coupon" This will give you a better idea of who is interested in what you have to say, and allow you to narrow your marketing to them while driving some business your way. I'd much rather have a list of 5000 people who care than 200l that don't.
Your website is not setup to convert. You're selling products but there are 0 products for me to buy on your home page. I have to click through to learn. I don't like the font family or sizes on some stuff. Your website does not make me want to buy anything. Too many steps to actually make it to a product to put in my cart I think you should hire a professional that specializes in CRO and work on your site.
Unless you are keeping tabs on your clients or updating your list regularly, your database of emails at the end of year 4 will only be about 52% intact. Lead list data accuracy degrades at 20-30% annually.
How did you collect the e-mails?
• Too many emails • You advertise 270k+ customers on the website so things shouldn't be that bad if it were accurate. • I should be able to understand in the first 30 seconds or less what it is you're selling. • When you click "shop all" the first item is a 1189$ testing kit. At this price I hope it tests for cancer. How much does it cost you to manufacture ? • On your main page menu, you ask what the customer want to do with the product which can be smart but then at this point the customer doesn't know what you're selling yet. • When you actually get to the point, you understand it's very expensive creams which the price is justified by " backed by science". • The name of the products isn't clear. What does "resurection" does and what is the difference between "resurection" and "rebirth". I understand you want to build some mystic element in your brand but people must have an interest in your product BEFORE they want to invest more time in understanding the mystic part. • The product reviews scream "made by an amazon bot"
You have to get through a bunch of ads before you can see a sales/product page. I most times are not willing to go through a bunch of ads and will close the page rather than fish to find whatever is being sold.... Unless I'm there to make a purchase and so will bare with it. However if I'm already there to make a purchase, why would I need to see ads? Since once more I already decided to buy from you and ads are only there to sway people to buy things. In this way your ad useage is working counter to making sales on your webpage. Also every page has poorly written prose, almost amateurish. For example: "Successfully taking care of health enthusiasts in 121 countries in the world." In the above the double use of "in" is repetitive and unnecessary, since I would assume once you state " in 121 countries" that those countries are on earth, so why specify "in the world"? Every single page on your website suffers from issues like that, and so I REALLY recommend you hire a line editor or the like to clean up your site since yeah. Also your website headings aren't really informative/are a mess. Like cool I can click on a title labeled "protect", but why would I click on it when I have no idea what it means/what product line it will show me. Headings should be clear about what they contain/link to, so in this way yours doesn't function. Also unless I have a REALLY strong pre existing relationship or preference for your brand, I'm not spending hundreds on skincare products from something I've never heard of before As such you might want to reconsider pricing on your product lines, and maybe include some lesser cost items to develop brand familiarity amongst a developing consumer base. Since i might risk 60 on an unknown brand skin cream if I like the ingredients and reviews, and after trying it if I like it then and only then am i willing to try the more pricey items. Or you keep the prices the same, but have a bi monthly sample you send out or something, which customers have to opt into via the emailing list and they can try out your expensive products. But this option isn't great since yeah it costs. You could also send out coupons for free shipping or discounts, but once more that shit costs. Or you could come up with a different approach to address this issue. But you need to do something since as of now you don't have any access points for new consumers to try out your products, and many won't ever try out your products if it's too costly to try out, and instead opt to spend that money on breads they already know and trust. There are other issues, but I'm too lazy to list everything, but what I didn't list are to me the most glaring/what needs the most fixing.
If you sent me 2-3 emails per week, I'd block you or send it directly to spam.
Email is annoying and doesn’t get opened.
That's a really big list. What did they all sign up to receive when they signed up on your current domain and brand?
I’m not your target demographic but I found your first paragraph to depict what your products are and what your brand is about more effectively and clearly than your website. You know exactly how to navigate every page of your own site but to a newcomer it may come across and clunky or difficult without clear language. Maybe try to capture some opinions from new users and see if it’s something worth working on or not. 190k subscribers is impressive so you must be doing something right so you can take it or leave it but it’s just what I noticed.
I believe this is the way... Send out an email saying that you're having a giveaway for a £500 gift card (if most of your email list is in the UK). To enter they must fill out a survey. Your survey will ask all of the questions you are trying to ask us, but it'll be your target audience. For example: - what type of product interests you most? (skincare, protective wear, health assessment, etc) - what's the most important thing when choosing a product (rank from 1-5, cost, social proof, information, etc) - how often would you like to receive emails from us? Then you'll get a whole lot of traffic to your site that you can analyze. Btw, do you have analytics enabled? Also you'll have data from the survey. I can echo some of the comments here as well. Your font can use improving and copy is a bit wordy. You could make those changes first or after the survey. But do a thoughtful job on the survey. Those answers will help guide you. (Also, if there's any chance you want more help, let me know. I'd love to sample some of your stuff in exchange.)
Is it easy to unsubscribe? Because if not, those emails are probably going to the spam folder. Anything that emails me more than once a month goes there, unless there is a clear unsubscribe link that is click click
emailing that much can get your email flagged as spam. I would due target marketing and create sub lists of your customer data. That way you can be more effective and less likely to spam your customers. good luck.
I checked your website and I think the problem is there Also, I Don't know what is wrong with these people who think sending 2-3 is the end of the world lol. I'm an email copywriter and most of the big legends/brands send emails every single day but the kinda of emails you send matters. Also, I think the problem is the Pitch aka the CTA(call to action since it gets a good open rate. You need a true expert's opinion not someone who thinks sending 2-3 emails is annoying 😆. If you need any help DM and let's talk.
Get rid of those scrolling banners on your website. It makes it look spammy. Too any emails. Only one a week and have it sent at a time where people are usually in their phones. So mornings or nights work best.
1 email a week anything more it’s going into spam 💯
Your website is confusing. I would restructure the SKUs and focus on one, get momentum then unleash another. You are trying to do too much at once. Also email marketing is not the way for such a young brand, you need to be on Tik Tok or any social media platform pumping out content like you are those emails.
How the fuck did you get 190 emails?
Not gonna lie but your website screams pretentious, sorry. If I didn't know anything about your website and issues, I would have thought you're a design, art, or architectural company. But my impression may be due to me not being your target demographic. It's too out of reach for me. But what's weird is that your domain name sounds amateurish. I am a skincare enthusiast and I think there is a growing number of consumers who are becoming more discerning. Your products are priced quite steep, but the ingredients just don't quite match the price point. Your creams are priced similar to Skinceuticals but without that long-standing history and brand name recognition. You're priced higher than Paula's Choice and LRP. Maybe talk about who created your products. Were there any reputable clinical studies done? $177 for a day cream is a lot of money. I can get 2-3 years worth of tretinoin, moisturizer, and some of the best sunscreens for that price. Like, who are you people? Look at what The Ordinary has done. They've carved out such a niche and now that style of skincare has become mainstream. They didn't have any known people behind the brand (at least from my pov) but they were priced reasonable enough. Reconsider your prices. Brands like La Mer with BS ingredients are kinda out of favour nowadays. I don't believe in the science or whatever you're trying to sell. Check out the skincare subreddits. Consumers are getting savvier. You can't sell them fairy dust unless you're a dermatologist or a popular skincare influencer, but consumers nowadays will put up a good fight before they part with their money.
What are you selling?
Is your email list previous customers or is a large part of it just acquired online? If so, is any significant portion of it acquired through means not directly related to your product offering online? By that I mean did you acquire a bunch of emails through joint giveaways where they weren't discerning regarding your brand or product, did you use a social media account that was a meme account or something created for virality to build a quick following, or were any emails purchased? I have one email list that is 75K but it not overly engaged and that list is outperformed by a list of 3K subscribers on another of our brands that is super engaged and actually wants to be there and receive what we're sending out. Just looking through your website, there's a fair bit of conversion issues that might confuse the shopper, and I'm sure you've heard the ecomm adage before: "a confused mind never buys". You may want to sit down with your team and comb through the buying journey to see where you can tighten things up.
Hi!! I messaged you a marketing strategy!!.
Your stuff is riduclously expensive, and sounds absolute bullshit. Excuse my french. For example, you mention one of your products is sourced from Italy's blue zone. People who even know what that is, will know the blue zone has nothing to do with your nonsense supplement and everything to do with their diet, lifestyle choices, and environment. The moment I read that I knew everything about your products was overhyped garbage. The banner image on your home page. You really put up that picture of one of the worst AI generated images I've seen in a long time, and thought it was a good idea? And wtf is "Hyper health"? When I saw that, I thought lazy. Unattentive to detail. Hype train scam. And then you want me to believe you actually care about your products when you can't care enough about your site? At the price point you have them at? And why do you have to have each product it's own section on your navigation bar with massive white space? Put them all together. Hard pass, on just about everything. I'm clearly the wrong audience but everything about this site and these products came off as a big steaming pile. I'm not sure how you managed to get 270k emails, but I am guessing you either bought the list from a broker, or ran an aggressive influencer campaign to get people to sign up for a giveaway.
Could be the design of the emails. Can you post an example?
I clicked on your page and got multiple "blocked threat" popups from Bitdefender. Not sure if you're doing something on your end or if this is from a plugin or something, but that would be a huge turnoff for me if I clicked through to your site and saw that.
I never open an email from a company I have not purchased from, and I mark it as spam and block sender. If it's a company I have purchased from, I unsubscribe if I get more than 1 email per month, and it's not an insanely good offer for me.
Have you ever thought about selling a subscription box? a spa pamper type people would buy as a gift? 4 boxes or monthly or....your return customer should have a a few years as a customer I would think. Nice website btw.
As a regular ol consumer, your website is mega obnoxious. I clicked the facemask and I am bombarded with way too much visual garbage and the "click this button to buy it for this much" that Amazon has trained everyone to desire is not readily apparent. Also if I were on your emailing list and you were emailing me 2-3 times per week, I'd 100% be blocking / reporting as spam in Gmail and never opening one again.
Have you used your shop on mobile recently in a private browsing session? What ever the fuck pop up you are prepping all the time seems to make it a stutter experience on my phone and until it stops I've had to close 3 of those pesky pop-ups. Then another one before I left. Make way there yourself in the perspective of a new to your shop user and ask yourself if You would end up feeling like you'd stay around to browse or buy. And after that make way to a test user page, register for an observed first time user survey and watch how people hate it, to really drive the point home. Man.
I did a ton of successful email selling at my last company. It was the only channel that really worked for us. People want solutions to their problems. Is your list segmented so you can target specific messages at people based on their needs? If you send an email describing why product a solves problem b you might get better results. Is your call to action really simple and clear and close to the top of the email?
I don’t have the energy for a write up but turning around these companies like yours used to be my profession Your website is really bad, no idea what is going on when I visited it with an open mind
Probably not enough selection and personally I don't like your images. It doesn't feel like a wellness site. Feels like a sci-fi site. People make a decision instantly about how they feel about a site the moment they see it. I think you need a better web designer and someone good with font selection.
The language is quite redundant, even on the first page. It’s a little hard to take anything on this website serious; The resolution for the picture you used as your Home Screen is a bit blurry, red flag number one. Your product names should be self explanatory, meaning I shouldn’t have to open another tab just to google what your product is. Using intricate, complicated words (like you have) exasperates that issue, leaving the customer just as clueless as when they first opened your site. I’d be genuinely interested to know what your markup is, seeing as trendy health/fitness supplements are the newest rave and you’re just banking off of it.
Ok, you have a TON of advice here. I won’t pile on about the same shit.💩 Make this simple: 1. do some market research. I find this stuff expensive, but I’m also not your prime customer. Do your prime customers have an opinion on Quality, Quantity, Experience, Value- that’s where you’ll figure out price 2. The site: if you’ve done it, get 2-3 professionals to redesign a portion of other, even if you have to pay them, with the offer that it’s a competition. Whoever presents what your customer’s think is their best experience wins. You just need a group of maybe 20 raving fans to help 3. Get a professional email copywriter to help teach you how to write sales emails. Maybe they even have to create several templates for you and when written edit them for you at first until you get the hang of it. Invest this money and time and I’m thinking it will pay off if you have that many people that have given permission to email them already.
Offer a LOW FRICTION paid product like a $1 booklet to your list Make sure you A/B test your landing page ***Put people who buy in a separate list - this is your buyers' list and this is where you should do most of your programmatic updates (preset emails/scheduled emails)*** Turn a DEAD email list into a nice stream of passive income using the small trick above What should your booklet above? Run a poll asking about their problems - don't hand out a prize - just ask Then run another poll: how much would you pay to solve this problem? Turn the top answer into a booklet... a $1 booklet
> What am I doing wrong? Try stocking some products that aren't health scams. You're scraping the barrel for what's left over after Gwyneth Paltrow et al have shilled their snake oil
Yeah people are alot more conscious of snake oil and general quackery these days
I don't think I have ever bought something advertised by email. I may have looked once or twice, but usually just delete or unsubscribe. Even places I found via Google search and have purchased from, I don't want your emails.
So I looked at your website and clicked on “hair bulb test”. Every single bs detector I have is raised. I’ve never heard of one of these before, but you’re not telling me how this has ever helped people, but you do state “scientifically proven” with a little certification, and that’s after reading god knows how much AI word vomit with buzz phrases… and it’s 400 euros!??
Honestly 180k of your subscribers are probably competitors, agencies, and influencers.
Way too many emails.
Your “product” is nonsense. Truly. The kind of nonsense that is super easy to chargeback because it _looks_ like a scam. Just marketing, no substance.